Your corporate communications team is struggling to manage social media. What are the best tools to help?

Social media can be an intimidating space for anyone. One of the ways I manage my client and organization's social media is to create a content calendar. This helps me to plan posts in advance without necessarily struggling with content. A well planned content calendar also enables you know which important days (for example International Women's Day or Day of Education) are ahead so as to create engaging and relevant posts.

To enhance social media management, consider tools like Hootsuite, Buffer, and Sprout Social for scheduling and analytics. Canva aids in creating visually appealing content. Use Brandwatch and Mention for monitoring brand mentions, and Google Analytics for tracking website traffic. TweetDeck is useful for Twitter management, while Bitly shortens URLs and tracks links. Zoho Social offers scheduling and collaboration features. CoSchedule Headline Analyzer helps craft engaging headlines. Falcon.io provides a comprehensive solution, Trello aids in project management, and SocialFlow optimizes post timing. Tailor your toolset to meet the specific needs of your corporate communications team.

In my experience, the best tools are the ones you understand and find useful in day-to-day activities. Which ones increase your productivity, help maintain creativity, and provide a better understanding of your audience? Which tools have become a permanent fixture in your browser or phone as an app, without which you feel something is missing? With numerous tools available in the market, the one that seamlessly integrates into your workflow is the best choice for you and your business

To assist your corporate communications team with social media management, consider tools like Hootsuite, Buffer, or Sprout Social. These platforms offer features for scheduling posts, monitoring mentions, and analyzing performance metrics. Additionally, implementing collaboration tools such as Slack or Microsoft Teams can enhance communication within the team. Choose tools based on your team's specific needs and workflow to streamline social media management processes.

Pour créer et gérer du contenu de haute qualité sur les réseaux sociaux, il existe plusieurs outils de création de contenu qui peuvent aider à concevoir, modifier et optimiser des images, vidéos, graphiques et textes pour différentes plateformes. Les fonctionnalités que vous pouvez rechercher dans ces outils sont les modèles, les filtres, les autocollants, les polices, les légendes, les hashtags et les options de planification. Les outils de création de contenu peuvent également aider à maintenir une identité de marque et une voix cohérentes sur tous les canaux. Les outils de gestion des réseaux sociaux peuvent également aider à rationaliser le processus de publication en planifiant des publications sur plusieurs réseaux sociaux à la fois.

'Listening' can be as basic as Google alerts to as advanced as boolean strings on specialised softwares. Some tools that I've used and found helpful are Cision and Meltwater for media (both traditional and new age). Having a clear, data backed idea about your brand and it's reputation online will help you alter and fine tune your communication strategy. This helps in maximizing impact.

"Listening and monitoring tools" form a strategic approach for anticipating, managing, and recovering from online threats to a brand's reputation. From negative reviews to social media challenges, specialized tools like Sprinklr, Brandwatch, Awario, and Keyhole play a vital role in averting, detecting, and resolving crises. Key features include risk assessment, online reputation monitoring, source identification, and stakeholder communication. These tools aid in implementing corrective actions, issuing apologies, and evaluating strategies, ensuring effective crisis response and brand reputation restoration in the dynamic digital landscape.

Pour écouter et surveiller ce que les gens disent de votre marque, de votre secteur, de vos concurrents et de vos sujets d’intérêt, il existe plusieurs outils d’écoute et de surveillance qui peuvent vous aider à suivre les mentions, les mots-clés, hashtags et les tendances sur diverses plateformes. Parmi les avantages de l’utilisation de ces outils, citons l’identification de la gestion des crises, la réponse aux commentaires et la mesure du sentiment. Les outils d’écoute et de suivi peuvent également vous aider à découvrir des influenceurs, et des clients potentiels. Voici quelques-uns des outils de gestion des réseaux sociaux pour l'écoute et la surveillance : Agorapulse, Swello, Hubspot Social Tool, MeetEdgar, Postoplan, SocialPilot.

Listening and monitoring tools can be very relevant to monitor the reputation of your company and your company's brands. The problem, however, is that these tools can only function based on the APIs that the social media platforms offer. These APIs often cause limitations, for example for monitoring Facebook or LinkedIn groups. Listening and monitoring tools must also constantly monitor which new platforms emerge and build in support for these platforms. Consider, for example, the platforms that have recently emerged as an alternative to X / Twitter (such as Mastodon, BlueSky and Threads). In addition to follow-up by listening and monitoring tools, manual follow-up on the platforms themselves will sometimes remain necessary.

Engagement and customer services tool helps you manage sentiments and connect with the relevant stakeholders. Customers want their delight not just satisfaction hence, these tools come very handy.

Pour engager et servir vos clients sur les médias sociaux, il est essentiel d'utiliser des outils d'engagement et de service client. Ces outils vous aident à gérer les interactions avec votre public, telles que les commentaires, les messages, les avis et les évaluations. Ils offrent des fonctionnalités telles que la réponse, la suppression, le signalement, l’affectation et l’escalade. De plus, ces outils peuvent automatiser certaines taches, comme l’envoi de messages de bienvenue, la réponse aux FAQ et la mise à disposition de chatbots. Certains des outils recommandés pour cela sont Hootsuite, Swello, Agorapulse, Socialbee, Archivesocial, et Nexalogy. Ces outils peuvent vous aider à offrir un service client efficace.

Just thinking out, can these be effective in promoting anonymous reporting? Sometimes critical but delicate information can be hard to obtain but through adoption of careful and tactful approach the task can prove easy

A automatiza??o de respostas e tarefas no Instagram, uma das redes sociais mais populares no Brasil, precisa ser feita apenas por meio de ferramentas homologadas pela Meta, de forma a garantir que a conta empresarial n?o sofra san??es nem boicotes do algoritmo. Responder a todo e qualquer comentário público o quanto antes é uma das mais eficientes formas de manter o engajamento das publica??es em alta, já que os bots do rede social entendem que você n?o está criando por criar, mas dá a devida aten??o ao seu público. Além disso, o atendimento ao público pelas reeleges sociais na era delas também é uma forma de prover encantamento ao cliente, tornando-o ainda mais satisfeito com sua marca e engajado com seus conteúdos.

Voici quelques-uns des meilleurs outils d'analyse et de reporting pour les réseaux sociaux : Iconosquare Socialbakers Pentos Squarelovin SocialRank Sprout Social HubSpot TapInfluence BuzzSumo Snaplytics Curalate Keyhole Google Analytics Hootsuite Prezi. Ces outils peuvent vous aider à collecter, visualiser et interpréter les données de vos activités sur les réseaux sociaux, telles que la portée, les impressions, les clics, les partages, les mentions J’aime, les commentaires et les conversions. Ils vous permettent également d’obtenir des informations sur les données démographiques, le comportement, les préférences et les commentaires de l’audience, et de créer et exporter des rapports et des tableaux de bord personnalisés

I quite like Hootsuite. Hootsuite is a popular social media management tool that allows you to manage multiple social media accounts from one dashboard. It offers features such as post scheduling, content curation, analytics, and team collaboration.

Knowing your target audience and understanding what it is they want to hear - and what the respond to - is critical in social media management. Posting the same ineffective content day after day is doing to tune your audience out. Only by paying attention to and understanding your analytics can you begin to understand what it is your audience wants and needs. What types of posts do they engage with, what’s getting click-through to your website, what times of days are they most active - all of this should impact your social strategy.

Voici quelques outils de collaboration et de gestion de flux de travail pour les réseaux sociaux : - Sprout Social : Cette plateforme offre des outils de collaboration sociale spécialement con?us pour les équipes, tels que la Smart Inbox, les intégrations de systèmes bidirectionnels et les capacités de GRC sociale. - Hootsuite : Cette plateforme de gestion de projets et de médias sociaux permet de créer des flux de travail complets, d'organiser des calendriers et d'intégrer des outils d'approbation créative. - Asana, Azendoo, Basecamp, Slack, Trello : Ces outils sont également recommandés pour la gestion de projet et la collaboration en équipe. Ces outils offrent des fonctionnalités telles que les calendriers, les listes de contr?le…

Within a large Enterprise, where work is integrated across multiple business functions, geographies, different sub-brands, etc the otherwise perfectly acceptable workflows found in most media and social media management platforms begin to struggle. That's where proper collaboration platforms, such as Trello or Monday.com come in. They offer a vast range of templates to start from, but the real advantage is the ability to customise things around the exact user experience your teams need for their specific roles and objectives. There is also an eco-system of specialist enterprise collaboration specialists who can really make a difference to successful implementation and adoption.

Já trabalhei com o Asana, com o Trello e com o Notion, e ok, cada uma tem seus pontos fortes e fracos. E o motivo pessoal de cada gestor a contratar um ou outro n?o vem ao caso. Mas é importante discutir, antes de decidir qual ferramenta usar, qual será sua utilidade. Tem gente usando uma ferrari pra cruzar a faria lima em horário de pico. Pra quê? O simples, o básico, sempre s?o minhas escolhas favoritas. Tanto que mesmo depois de usar várias ferramentas de colabora??o e fluxo de trabalho, o velho e bom Drive é a minha escolha em 98% dos casos. O tempo pra encontrar e treinar a equipe para uma nova (e complexa) ferramenta podia ser utilizado para encontrar solu??es criativas e valiosas. Simples, direto, fácil e na medida.

Be careful not to over-tool. A solution is yet to be invented that truly "automates" fundamental tasks (which mostly require sounding and looking like a human). Tools require attention, and as such may be creating a burden, rather than helping

We exist in a world where cultivating a continuous learning mindset stands as our most crucial skill. In the face of knowledge gaps among team members, the array of available options is boundless. From YouTube tutorials to complimentary training sessions led by experts with prominent levels of strategic or tactical expertise. Artificial Intelligence not only furnishes answers but also directs us to sources for researching topics. Companies such as Google or META extend invitations to explore free programs aimed at mastering their primary products. It's important to note that all the resources mentioned are freely accessible. Investing in paid resources comes after this first exercise of curiosity and self-discipline.

With the amount of resources, software, tools, and social media experts we have in this space, I would urge anyone having difficulty to consider the investment. - Look at your metrics to see what's working and what isn't. - Conduct an audience audit/stakeholder analysis. Are all of your followers on LinkedIn, but staff is spending 20% of their time trying to mitigate issues with ads on another platform? - Just because there are humans using a specific platform does not mean the humans your business is trying to reach are using the same platform. - Just because we "can," doesn't always mean we "should." - Preserve your team's sanity and make sure they are putting their energy into the work that creates the most impact and the best ROI.

'Struggling to manage' is a broad and vague phrase here. First, you need to identify the areas where your team is struggling. These could be: - creating social media posts - identifying the right time to post - posting on multiple platforms simultaneously. You will find that on most occasions, a good CMS (content management system) tool will help address all of those issues, considering they can create, schedule and track the data of your posts, enabling you to make better social media decisions. However, if your content quality is poor, you might want to consider upskilling your team in this regard.

Another aspect to consider is the utilization of scheduling and publishing tools. These tools enable you to schedule posts in advance, ensuring a consistent presence on social media platforms without the need for manual real-time posting.

From a social content scheduling and publishing standpoint Hootsuite is a robust platform with collaboration and scheduling features. From a reporting standpoint- Brandwatch is a powerful listening tool to track trends, garner audience insights and track brand mentions.

It may not come intuitively if you're not in the agency business, but treating your colleagues for whom you create content and the corporate account as a client can help. Consider that you have to serve them the same way you'd serve an external client. Create a content schedule and have regular catch-up calls. Depending on how many they are, you may want to use a content-sharing tool (though I'm not very much a fan of those when you want your content to be personalized).