Your content marketing team is overloaded with work. How can you help them prioritize?

The content multiplier is your friend! Go back to basics with your content pillars and key messages. Pick one key theme per week and create a content multiplier for that theme - this means that you take that one theme and re-purpose it in four different way. This could be one how-to guide, one image gallery, one talking heads video and one 5 reason to piece. From there if you need to create more content, take the how to guide and repurpose that into 4 pieces of content - a video tutorial, an infographic and so on. Condense the work down by simplifying the number of messages and create far better reach and engagement because you cut through by using repitition.

With my background at a start up, our best mode of prioritization is what's closest to the money. Some projects might look nice, but what it comes down to is bringing in enough revenue to keep moving forward. Therefore, you need to look at channels that have the best return and start there. Depending on your business, this answer can change drastically. If cash flow isn't as big of a concern and instead you're focused on rebranding, projects associated with that should be prioritized. All in all, know your company, it's main goals, and go from there. When it comes to content marketing, it touches every part of your business. Knowing where your touches are needed most is how you can help your team prioritize.

Always weigh everything against priorities. The highest priority items should move to the top of the list. Some of low priority items if they are super quick, might jump them, but weigh everything in totality and against each other.

I would prefer tackling the overload step by step! First, list all tasks. Identify urgent deadlines and high-impact projects. Consider team strengths—assign tasks aligning with expertise. Break large projects into smaller, manageable chunks. Communicate openly about workload and ask for support if needed. Prioritize tasks that align with overall goals. Remember, it's okay to say 'no' or delegate when possible. Utilize tools for better organization. Lastly, ensure everyone has a clear understanding of priorities and timelines. Together, we'll navigate this workload mountain!

Has happened to me a lot of times! I think what really helps is keeping your KRA in front of you- write it on your desk or a post it so you see it everyday. Also, just write it in one sentence, here’s an example: “To reach out to X customers and deliver an engagement rate of Y” Personally, this really helped me question each and every task I did- and how it contributed to my KRA. Also, see if you recycle old content you’ve written! It would need a tweak or a fresh creative, but keep going back to your work.

I highly support this. Prioritizing work with respect to the urgency and importance helps in taking furthe decision of completing work.

Plan for the short term with a view to the long term. Short-term processes like monthly calendars should be automated with the help of pillars and topics to cover. Once the basic is done, the teams can then drive efficiencies to larger thinking on big ideas, driving and creative trends, and or creating a disruption. It finally comes done to team collabortaion to achieve this.

Isso é tipo a bússola do planejamento, pessoal! Com um framework de prioriza??o, a gente consegue dar uma dire??o mais certeira pro trabalho. Priorizar aquelas tarefas que v?o trazer mais impacto pro nosso objetivo final.

Create internal SOPs (standard operating procedures). This helps you always get consistent input and output. Then if you're not able to create an SOP for creating a content asset it's probably a sign to no longer create that asset. I've found that one-offs are not efficient and rarely pay off. So develop systems and standard packages you offer clients.

I suggest utilizing the Eisenhower Matrix for time and task management. Applying Eisenhower's strategy is quite straightforward. List out the tasks you need to accomplish, including those that may not be important but consume your time. Then, organize these tasks based on their importance and urgency. - Urgent and Important (tasks requiring immediate attention) - Important but Not Urgent (tasks planned for later) - Urgent but Not Important (tasks to delegate to others) - Not Urgent and Not Important (tasks to eliminate) The Eisenhower Matrix is suitable for teams with goals but struggle to achieve them due to time constraints. With Eisenhower, you'll learn how to reassess your task priorities and focus on what truly matters.

We couldn't do without our content calendar. It helps us plan ahead for ourselves and our clients, making sure content is always timely and fits well with key health campaigns throughout the year. We're big fans of Airtable but Trello is good too. The team can see what's coming up, who's on what, and how we're doing, at a glance. It makes juggling tasks a lot easier and helps everyone be on the same page.

I sound like a broken record, but airtable makes fantastic content calendar tools that can be shared both internally and externally without a sign-in or paywall barrier. It's incredibly easy to import existing spreadsheets and calendars, as well!

Well, Content calander is very helpful as it saves a lot of time of everyday struggle of making posts. It also helps in working with strategies. It's let the team know that at what way the team is Going.

In an era of remote work and digital communication challenges, fostering open communication within an overloaded content marketing team is essential. This is where most of the teams struggle. One must initiate regular virtual check-ins, leverage collaboration tools, and encourage team members to transparently share workloads and challenges. Effective communication is the linchpin for prioritizing tasks, meeting deadlines, and ensuring the team operates harmoniously toward shared goals in today's dynamic landscape.

Ah, esse é o meu xodó! Com um calendário de conteúdo, a gente consegue visualizar tudo de maneira organizada. Dá pra planejar as postagens, os prazos, e ainda ter uma ideia do que vem por aí. é tipo ter um mapa do tesouro, só que de conteúdo!

Regularly reviewing and adjusting your content marketing strategy is critical to ensuring its continued relevance and effectiveness. By closely monitoring key performance indicators, gathering feedback, and analyzing your content's performance, you can gain valuable insights into what works and what doesn't. Keeping an eye on industry trends, customer preferences, and competitor activities allows you to swiftly identify new opportunities and challenges, prompting necessary adjustments to your goals, resources, and planning to stay aligned with the ever-evolving market demands.

A lot of things changes while the time passes. So it is important to Regularly keep a check on our plan and analyse of any required changes.

Estar atualizado e bem alinhado com seu público é o diferencial do marketing, e isso n?o pode ser feito sem reavalia??es do trabalho. é interessante ter isso previsto dentro de cada planejamento estratégico

Flexibilidade é a chave, pessoal! A gente sabe que as coisas mudam rápido demais nesse mundo digital. Por isso, é super importante ficar de olho no que tá funcionando e no que precisa ser ajustado. é tipo uma dan?a constante entre análise e adapta??o.

Evaluating real-time interaction data is a crucial factor that you need to consider to assess the effectiveness of your content. These metrics may include views, engagement (likes, comments, shares), reach, conversion rate, bounce rate, and more. You should set specific goals for their content and evaluate effectiveness based on those objectives. For instance, if the campaign's goal is to increase conversion rates, brands should focus on creating compelling and persuasive content that adds value for potential customers. Besides that, stay current with industry trends, understand customer preferences, and monitor competitors to ensure your content consistently provides unique and captivating perspectives.

That's a great explanation. I strongly believe that a good team can win more battles than a solo man. Building a great team is important and being a good leader who keep up the positive energy of the team is very essential.

Everyone likes to talk about cheese. If you focus heavily on conversations about that, you’ll miss deadlines and no longer have any problems

To optimize content marketing efforts, prioritize communication and collaboration by sharing your vision, strategies, and expectations with your team and stakeholders. Most importantly, Listen attentively to their input, align priorities, and establish cooperative workflows. Try to bring a culture of mutual support, motivation, and appreciation among team members to bring productivity, creativity, and unity.

As a content team leader, I've been in situations where two direct reports had just about the same amount of work, but one expressed a deep sense of overwhelm while the other was ready to provide potential solutions when they felt they had too much work. I had the responsibility to set the expectations and ensure everyone understands why we're doing what we're doing, but at the end of the day everyone is different and works differently. Before jumping to any conclusions, dig into the specifics, ask thoughtful questions, but most importantly, just listen. Sometimes people aren't right for the jobs. but more often than not, most issues can be resolved with clear communication. After all, nothing can change if you dont talk about it.

Sem essa de cada um por si, hein! Comunica??o e colabora??o s?o essenciais pra manter a equipe na mesma sintonia. Trocar ideias, dar feedback, e trabalhar em conjunto é o segredo pra um marketing de conteúdo de sucesso.

Another thing to think about here is whether or not all that work needs to be done in the first place. Has each piece been selected and vetted as one that will move the need? Will it have ROI? I find that many content requests don't make sense, but since a senior manager asked for it, the team just puts it into production. Is there a current piece that will do nicely with an update? Is the piece really needed?

Here are the top three strategies to help prioritize tasks for an overloaded content marketing team: Assess Urgency and Impact: Prioritize tasks with immediate deadlines or high impact on ongoing campaigns. Align with Strategic Goals: Focus on projects that directly contribute to business objectives and key marketing priorities. Evaluate Resources and Capacity: Allocate tasks based on team members' skills and workload to ensure balanced work distribution. These strategies help streamline priorities for an overloaded content marketing team, ensuring they focus on tasks that drive significant business outcomes.

Of all these points, it is important to prioritize content calendars. They should be clear and indicate relevant points like - writer - editor assigned - deadline - date of publishing - etc That way, everyone knows what they're doing, what is top priority, and the expected delivery day.

You can only prioritize so much. Sometimes, the best option is to hire another content marketer onto your team or work with an external expert on a contract basis.

Outside of all these great tips, encouraging the content marketing team to use AI to alleviate certain tasks can boost efficiency and productivity. Especially in small teams or 1-person departments, using AI tools to help with ideation, content creation, calendars and scheduling, and optimization, can streamline processes and free up time for more strategic initiatives. Encourage your team to experiment and explore different AI tools and techniques to find one that best fits their needs and workflow. This isn't to say they should use AI to do everything, but to help offload some grunt work and streamline workflow which will allow them to prioritize more efficiently.