Business which focus on short term gains cannot sustain their businesses. Strategy which is focusing on short term gain will lead to many issues like brand damage, sustainability, lack of long-term vision, financial instability and lack of understanding the external market. To protect the business model while competition is focusing on short term gain, focus on creating value which can last longer like Apple, invest in innovation, invest in brand building - which will create differentiation and focus on creating multiple revenue streams

1 - Emphasize the long-term value of sustainability to stakeholders 2 - Highlight the risks associated with short-term profit strategies 3 - Showcase your company’s resilience and adaptability in changing market conditions

By definition, a prolonged focus on short-term profits is not sustainable. Without investing in the future, you will not have a future. Be careful. If the competition is smart, what you perceive as a short term focus on profits may actually be part of a longer term strategy. As business leaders, keeping an eye on the competition is key but we cannot be reactionary. This takes grit, vision, and yes, luck. Use their short term focus as an opportunity to revisit your strategy. Do your homework. Learn as much as you can about what they are doing before reacting. For all you know, they are adopting this short term in response to your long term success.

Your brand should be synonymous with long-term, sustainable practices that resonate with environmentally conscious consumers and stakeholders. Build strong communication around your mission and the positive impact you have, reinforcing why sustainability matters beyond profits. Consistently communicate your efforts towards sustainability, including measurable impacts. This transparency can build trust with customers, employees, and partners, making it harder for competitors focusing on short-term gains to capture your market.

In an era where quick profits often overshadow long-term sustainability, leaders must prioritize a vision that transcends immediate gains. Embracing intelligent solutions and innovative strategies is essential for cultivating a resilient business model. It is important to foster a culture of change leadership and focusing on sustainable practices, organizations can not only navigate market disruptions but also unlock unparalleled growth potential. Lead with purpose and vision, and empower your teams to embrace transformation as a pathway to enduring success.