Your clients are obsessed with design fads. How can you convince them of the importance of brand identity?
When clients get swept up in design trends, it's crucial to steer them toward the enduring value of a strong brand identity. Here's how to guide them:
How do you handle trend-obsessed clients? Share your strategies.
Your clients are obsessed with design fads. How can you convince them of the importance of brand identity?
When clients get swept up in design trends, it's crucial to steer them toward the enduring value of a strong brand identity. Here's how to guide them:
How do you handle trend-obsessed clients? Share your strategies.
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When clients are fixated on design fads, here’s how I approach it: -Highlight how a strong, cohesive brand identity builds trust and recognition over time. -Explain that trends are short-lived, but timeless designs create lasting impact. -Share examples of successful brands I’ve worked on that stayed true to their identity while staying relevant. This method will help you to guide clients toward decisions that benefit their brand in the long run.