Your client's feedback is shaking your creative team's confidence. How do you maintain morale and expertise?
When client feedback rattles your creative team, it's essential to keep morale high while also leveraging the feedback to improve. Here's how to maintain balance:
How do you keep your team motivated after receiving tough feedback? Share your strategies.
Your client's feedback is shaking your creative team's confidence. How do you maintain morale and expertise?
When client feedback rattles your creative team, it's essential to keep morale high while also leveraging the feedback to improve. Here's how to maintain balance:
How do you keep your team motivated after receiving tough feedback? Share your strategies.
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First, as a leader, absorb the feedback and relay it in a way that underscores it’s about the work and not about the people involved. Maintain objectivity as a key factor. While you share the information also add nudges for future direction - it makes the solution-finding less daunting. More importantly, outline the areas where you will be pushing back and standing your ground on behalf of the strategy. Then take viewpoints on board and encourage the team to candidly talk about what they feel strongly about and what they see as responses to some valid issues. If the strategy was strong, there will be less holes to fill. If it wasn’t, a leader’s job is to ensure renewed enthusiasm to address the task with an even better creative outcome.