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Last updated on 2024年7月6日

Your clients doubt the impact of creativity in R&D. How can you convince them of its value?

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If you're in the field of Research and Development (R&D), you know that it's a complex engine driving innovation in industries across the board. But when your clients express doubts about the role of creativity within this technical sphere, it can be a challenge to articulate its value. Creativity isn't just about artistic endeavors; it's a vital component of problem-solving and innovation in R&D. Without it, you risk stagnation in a world that's constantly evolving.

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Nuno Formiga

Process Innovation Manager @ Solvay | Global R&D, Sustainability, Leadership | Driving chemical companies to outpace…

1 Creativity Defined

Creativity in R&D isn't about painting masterpieces; it's about thinking outside the box to find novel solutions to complex problems. When you approach an R&D project, creativity is the spark that ignites new ideas, leading to breakthroughs that can revolutionize industries. It's the difference between following the well-trodden path and carving out a new one that could lead to more efficient processes, cost savings, and competitive advantages.

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TharunNarayanan A

Automotive Principal Engineer - EV
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- In R&D the creativity is the most needed one as like a fuel for a bike... - If bike has enough fuel it can cross any roads .. without any stop -Likewise if we are cultivating the creativity then it will be more supportive to move forward professionally...

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Bob Malanga

SVP of Operations at Applicote
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Teach them the value of using TRIZ and show them a real life example that will demonstrate creativity. Example. Russians wanted to go to the moon in the early 1970s. They built a lander with a mechanical arm & lighting system. When they tested the craft the lighting system failed because the engine vibration. They tried everything like making the glass around the bulb thicker. Nothing worked until they had a TRIZ expert come in. He went to a chalk board, drew a line down the middle. On one side he drew a bulb, on the other side the Moon. He went to the features of the bulb including why the glass covered the filament. Then said where are you going? The moon which is a vacuum so why do you need the glass?

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2 Why It Matters

You might wonder why creativity is so crucial in a field that seems governed by logic and data. The truth is, without creative thinking, R&D would be a process of incremental improvements, not groundbreaking discoveries. Creativity allows you to see beyond the current limitations and imagine what could be possible, leading to the development of new products, services, or methods that can transform the market.

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TharunNarayanan A

Automotive Principal Engineer - EV
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- Creativity is important because the successful people has this as a daily part of their life. - Being creative will make you learn more and participate actively in most of the idea generation activities where you can excel with this skillset ....

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3 Fostering Creativity

Encouraging a creative environment in your R&D department can seem daunting, but it's about more than just having brainstorming sessions. It involves cultivating a culture where risk-taking is encouraged, where failure is seen as a stepping stone to success, and where diverse perspectives are welcomed. This kind of environment not only nurtures creativity but also attracts top talent who want to work on the cutting edge of innovation.

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TharunNarayanan A

Automotive Principal Engineer - EV
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- Creativity should be promoted in the R&D field . - Because this skill should exist and be developed everyday by an Engineer. - Particularly R&D Engineer should cultivate this skill ...

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4 Creativity's ROI

The return on investment (ROI) for creativity in R&D can be significant. Creative approaches often lead to more efficient problem-solving, which can reduce costs and time to market. Moreover, innovative products or processes that stem from creative thinking can command premium prices or open up entirely new markets. In essence, investing in creativity can pay dividends in both tangible and intangible ways.

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TharunNarayanan A

Automotive Principal Engineer - EV
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- The creativity is the biggest asset in R&D - The time and cost spent for the implementation of your creative idea will be paid back from the results after implementation.. - To get good results...all your creativity should be planned and implemented...

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5 Addressing Skepticism

When faced with skepticism about the value of creativity in R&D, it's important to present real-world examples of how creative approaches have led to significant advancements. By showing how creativity has been the cornerstone of some of the most successful R&D projects, you can demonstrate its undeniable impact. Share stories of how looking at a problem from a different angle or challenging the status quo has led to breakthroughs.

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Nuno Formiga

Process Innovation Manager @ Solvay | Global R&D, Sustainability, Leadership | Driving chemical companies to outpace the competition through Sustainable Innovation
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Convincing clients of the value of creativity in R&D relies on showcasing a strong track record and engaging storytelling. While past success doesn’t guarantee future results, it builds trust. Share case studies where creative solutions led to breakthroughs, highlighting their impact on the bottom line. Explain that “innovation” itself suggests novelty, and achieving novelty requires creativity – the activity of creating something new. Use metrics to demonstrate tangible benefits. Involve clients in the creative process, showing them firsthand how creativity drives innovation and long-term success. Creativity isn’t optional; it’s essential.

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TharunNarayanan A

Automotive Principal Engineer - EV
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- To win the doubt or skepticism..you should prove with the success of creativity. - Normally in the world of R&D the results and numbers will speak much . - After the implementation of your creativity followed by the positive results...any kind of skepticism can be cleared...

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6 Sustaining Innovation

Ultimately, creativity is not a one-time injection into R&D; it's a continuous process that sustains innovation over time. It's about constantly questioning how things are done and seeking better alternatives. By embedding creativity into the DNA of your R&D strategy, you ensure that your organization remains adaptable and forward-thinking in an ever-changing landscape.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Your clients doubt the impact of creativity in R&D. How can you convince them of its value?

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1 Creativity Defined

2 Why It Matters

3 Fostering Creativity

4 Creativity's ROI

5 Addressing Skepticism

6 Sustaining Innovation

7 Here’s what else to consider

Research and Development (R&D)

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