I’d like to share my perspective on email copy. You might write a killer email, but your client still has doubts and wants proof. Always write two versions of the copy. Set them up, track the metrics, and let the results speak for themselves. Focus on tracking open rates, click rates and conversion rates. Always back your work with data and testimonials.

- Share performance metrics like click-through rates, conversions, and engagement. - Highlight SEO improvements such as keyword rankings and organic traffic growth. - Provide A/B test results showing the impact of your copy. - Present case studies or testimonials from previous successes. - Use heatmaps or analytics to demonstrate user interaction with your content.

One of the ways to prove the effecfiveness of your copyist by using social proofs. You get social proves with the results with the previous clients we worked with.

I’ll gather and present relevant data, such as engagement rates, conversion metrics, and audience feedback, to demonstrate the impact of my copy. I also make sure to align the results with their business goals, showing how the copy is driving the outcomes they care about.

Okay, so you’ve written a killer piece of copy, but your client’s not convinced. They’re asking, “Is it really working?” Here’s how I like to prove my copy’s worth in a way that makes them go, “Wow!” A/B tests. It’s like creating a friendly competition between two versions of your copy to see which one performs better. Let’s not forget the power of word-of-mouth. I’ll collect testimonials or even screen grabs of positive comments to bring that “real-world” evidence to the table. Another way to prove effectiveness is to track performance before and after the copy goes live. I always make sure to tie results back to what the client cares most about, and when they see their goals being met, they can’t deny the power of good copy.