When a client values numbers over insights, I focus on presenting usability testing results in a way that highlights both quantitative and qualitative data. For example, I provide metrics like task completion rates, error frequency, and time on task to give clear, actionable numbers. I then pair these with insights from user behaviour and feedback, explaining the *why* behind the numbers. This combination shows the direct impact on user experience while demonstrating how improvements lead to tangible business results, ensuring the client sees both the measurable and meaningful outcomes of usability testing.

Conducting usability testing gives you quantitative and qualitative insights, I’ll make sure to present to stakeholders the quantitative aligned with the business goals first,and I will follow with metrics for ongoing improvements.

"So it's essential to present usability testing results in a data-driven format while still capturing the richness of qualitative insights. To do this, you can convert usability findings into a blend of quantitative and qualitative metrics. For example, measure key performance indicators like error rates, task completion times, the frequency of failed tasks, and the distribution of user feedback. This approach makes the insights more concrete and digestible for a numbers-focused audience. Additionally, leveraging tools like Useberry or similar platforms for unmoderated usability tests can yield statistically robust data and ensure the results are both validated and actionable." My answer, refined with AI.

By adding numbers. Big, bold numbers in a manly font. No comic sans of wingdings. Maybe Times New Roman. And not in italic. Bold or nothing at all. With lost of underlines.

The way to do is is to look at heat maps. Make sure you use a software such as useberry. They are really good in providing you with heatmaps of the user interactions with your site. So I would recommend to look at them for each task you had the user complete and from there see how many clicks or interactions it took for the user to complete the task.