Your client is stuck on outdated SEO techniques. How can you steer them towards digital marketing success?

I’d present them with current SEO best practices and data-driven results to illustrate the benefits of modern techniques. Offering to create a tailored strategy that includes fresh content, mobile optimization, and user experience improvements can help them see the ultimate value in adapting.

To get your client on board with modern SEO, focus on what really matters: their customers and the future of their business. Instead of chasing short-term rankings, they can create content that connects with real people, build a seamless website, and craft a brand that’s memorable. Show them how companies that embraced user experience and authenticity saw real, lasting growth. And here’s the best part: these changes won’t just help them survive—they’ll help them thrive in a digital world that’s constantly shifting. It’s not about fearing change; it’s about embracing the opportunity to stay ahead, connect deeper, and build something that lasts.

If a client is stuck in outdated SEO practices, it's essential to implement a modern digital strategy that prioritizes user experience and current trends. Start by conducting a comprehensive SEO audit to identify areas needing improvement, such as mobile optimization, site speed, and content relevance. Next, focus on creating high-quality, engaging content that answers user queries and incorporates relevant keywords naturally. Emphasize local SEO if applicable, and leverage social media and influencer partnerships to expand reach. Additionally, implement analytics tools to monitor performance and adjust strategies based on data insights. Adapting to evolving SEO practices will enhance visibility and drive meaningful traffic.

As a Digital Strategy Manager, I encountered a client who was stuck on outdated SEO techniques that hindered their online success. To steer them towards better digital marketing practices, I arranged a comprehensive workshop to educate them on the latest SEO trends and strategies. I prepared data-driven presentations, showcasing how new techniques, like voice search optimization and mobile-first indexing, could significantly impact their rankings. I also shared case studies of successful competitors who had adapted to these changes. By tying the benefits of updated strategies to their specific business goals, I gradually gained their trust and convinced them to embrace a more modern approach to digital marketing.