Your client is set on an off-brand color scheme. How do you navigate this design dilemma?

When a client pushes for an off-brand color scheme, I take the time to explain how consistency in branding strengthens their message. I often show I take the time to explain to clients how maintaining consistency in their branding reinforces their message, even if they insist on using an off-brand color palette. I often provide examples of how a company's identity is enhanced and its audience is connected by using the proper colors. It's about assisting them in seeing the wider perspective while respecting their input.

There will always be clients who say, "Can we make it look like Brand A? It’s so cool." It’s important to be upfront with them and explain, "What sets you apart from other brands?" Imagine if every aerated drink used the same red as Coca-Cola—you wouldn’t be able to tell them apart, and everything would blend together. It’s also important to remind them that brand colors aren’t something people remember instantly. It takes time for them to sink in and become recognizable. So, explain why changing the colors isn’t the best move and how sticking to their unique brand palette helps create long-term recognition and differentiation.

Understand their constraints and any rationale behind their current choice of color schemes. Ask why?!! Then do the ideation and provide any changes which may be required as well as doable.

When a client's color choice conflicts with the brand, it's important to find a compromise. I address this by first educating them on the importance of brand consistency and how cohesive colors enhance recognition. Then, I suggest incorporating their preferred colors in subtle ways that don't overpower the design. Lastly, I present alternative palettes that respect their preference while staying on-brand. How do you manage creative differences with clients? Share your approach!

You can't ignore the client needs. Show them options with the brand and non brand colors. (Sometimes the trick is to design it better with the one you think is better...shh!) Or Use color theory to blend the best of both worlds!