Everyone experiences resistance to change. It's important to recognize that the fear of the unknown is often what drives this resistance. To help both you and your client, visualize the end goal and the outcomes expected after the change is implemented. Additionally, create a risk analysis that includes preventive and mitigating actions to enhance awareness and foster a sense of control.

Resistance to change is often more about fear than logic. The key to shifting a client’s mindset is understanding their concerns and framing change as an opportunity rather than a threat. Start by listening. What’s driving their hesitation? Then, build confidence by aligning the proposed change with their goals, using data and success stories. Small wins can also help. Ultimately, change isn’t about forcing a new way forward but creating a shared vision that makes staying the same the riskier option.

Change is rarely rational—it’s emotional. Across fintech, media, and the arts, I’ve seen that transformation happens when people feel understood, not convinced. 1. Uncover the fear behind resistance *In fintech (PayU), brands feared payment complexity, not innovation. *In trade publishing, mining juniors hesitated over ad spend without clear ROI. *In art, change must preserve creative integrity amid logistical and financial constraints. 2. Speak their language, not yours Your framework for change means nothing if it doesn’t align with their worldview. *A data-driven executive needs proof points and trend analysis. *A founder needs a narrative where they remain the hero. *An artist needs to feel the evolution aligns with their vision.

When a client resists change, it’s usually rooted in fear, uncertainty, or past experiences. The key is to lead with empathy and clarity. Start by acknowledging their concerns—people want to feel heard. Then, connect the change to their goals, showing how it benefits them directly. Use real examples or data to reinforce your point. Frame feedback as collaboration, not criticism, and break changes into small, manageable steps. Most importantly, be patient. Change takes time, and trust is built through consistency. When clients see you’re invested in their success, they’ll be more open to transformation.

Hari Om! So.. I have a highly nuanced and near-exhaustive system of 'discovery' and onboarding beforehand where I am also constantly mentally preparing the client for what is to come in the coaching process. At any stage they can choose to not go through with it. In fact I sometimes actively try to give them the option to 'pick an easier' program or coach. When the client chooses me and commits to the process we have built together.. sometimes over many sessions and stages.. and they're having this 'meltdown' moment of resisting change, I take a 'time out' from the program and spend a good solid session inspiring them with relevant examples from case studies of others like them who were struggling to change right before they hit the target.