Your client is obsessed with trending hashtags. How can you guide them towards a strategic approach?

Oh i definitely get this a lot as a SMM, clients are always furious to go with the trend! But as a educated social media marketer we gotta understand that clients do not have much background on the field and that it is our responsibility to help them understand.

Leveraging my deep experience at Ingenia Direct, where we navigate the nuanced realm of luxury hospitality marketing, I often counsel clients on the strategic use of hashtags. It's crucial to move beyond the allure of trending hashtags and focus on those that truly resonate with their brand and audience. I advise using hashtags that align with the client's core offerings and values, enhancing content discoverability while maintaining brand coherence. This tailored approach ensures that engagements are meaningful and contribute to a cohesive brand narrative, rather than just fleeting visibility.

Clients love trending hashtags! But I tell them, it's not just about using popular words. I help them focus on creating good content that people care about. Then, we use hashtags to help more people see it. This way, they get more engagement and followers. It's like building a house, you need a strong foundation (good content) before you add decorations (hashtags)!

When your client is fixated on trending hashtags, gently steer them towards a strategic approach by highlighting the importance of aligning hashtags with their brand’s goals and audience. Explain that while riding trends can boost visibility, the true magic lies in creating a balanced mix of trendy and branded hashtags that resonate with their target market. Craft a visual analogy, like comparing hashtags to spices in a recipe: trendy hashtags add flavor, but it's the right blend that makes the dish memorable. Guide them in developing a strategy that incorporates trends without losing sight of their brand's unique voice and objectives.

To guide your client towards a strategic approach with trending hashtags, explain the importance of relevance and quality over quantity. Show them how to research and select hashtags that align with their brand and target audience. Demonstrate the value of creating unique, branded hashtags for building community and recognition. Highlight case studies where strategic hashtag use led to better engagement and results. Emphasize that while trending hashtags can boost visibility, consistent and relevant content is key to long-term success.

At Ingenia Direct, we guide clients to analyze trends meticulously before adopting hashtags. It's crucial to distinguish between those that are merely popular and those that truly resonate with their brand and audience. This involves understanding the context and conversations around each hashtag, enabling clients to identify opportunities to engage meaningfully with trending topics or spot emerging trends that align with their brand values. This strategic approach not only boosts visibility but ensures that their social media efforts are impactful and cohesive with their overall marketing objectives.

Urge your customer to research trends before making a decision. Investigating whether hashtags are relevant to their brand and demographic against those that are merely popular is a smart strategy. This entails analysing the context and conversations surrounding a certain hashtag in addition to going beyond the numbers. By doing this, businesses may find ways to significantly add to popular subjects or even uncover new trends that complement their brand's messaging and values. This might provide them an advantage in the social media marketing space.

Hashtags are more than fads - analyze them! Encourage research to find trends relevant to the brand and target audience. This strategic approach lets them join meaningful conversations, spot emerging trends, and gain a social media edge.

El análisis de tendencias es el proceso de examinar datos a lo largo del tiempo para identificar patrones, cambios y movimientos significativos. En marketing digital, esto implica analizar datos de redes sociales, motores de búsqueda, sitios web y otras fuentes para comprender: Qué temas son populares: Qué hashtags, palabras clave o temas están generando más interés y conversación. Cómo evolucionan las tendencias: Cómo cambian los intereses del público a lo largo del tiempo. Qué plataformas son relevantes: Qué redes sociales o canales están siendo utilizados por tu público objetivo. Quiénes son tus competidores: Qué están haciendo otras marcas en tu industria y cómo puedes diferenciarte.

Hashtags shouldn't hijack content, they should complement it. Explain to your client that trending hashtags must connect to their posts. Using irrelevant tags confuses followers and weakens their brand message. Instead, guide them towards hashtags that amplify their content, strengthening brand voice and attracting the right audience.

If your client is obsessed with trending hashtags, guiding them strategically means focusing on aligning hashtags with their content's core message and audience interests. This ensures that their social media efforts are both impactful and relevant, enhancing engagement and reinforcing their brand identity.

At Ingenia Direct, we stress the importance of aligning hashtags with content to our clients. For hashtags to effectively enhance visibility and engagement, there must be a strong correlation between the tags used and the content posted. Randomly attaching popular hashtags to unrelated content can lead to confusion among the audience and dilute the brand's message. We advise clients to carefully select hashtags that are not only trending but also relevant and complementary to their content. This strategy helps to reinforce the brand’s voice and ensures that posts are more likely to reach and resonate with users genuinely interested in their offerings. This thoughtful approach maximizes the impact of their social media efforts.

Choose hashtags to bolster specific campaigns, events or brand elements. It’s important to hashtag with a purpose in mind. Keep the conversation going with specific brand-level hashtags alongside shorter-lived campaign hashtags for consistency.

Trending hashtags should complement your content, not overshadow it. Help your client find creative ways to incorporate hashtags into their posts without sacrificing the quality or relevance of their message.

At Ingenia Direct, we emphasize to our clients that while trending hashtags can introduce their brand to new audiences, the real value lies in engaging these users meaningfully beyond the initial exposure. Hashtags should be used strategically, not just for visibility but as a tool to foster dialogue and community. We guide our clients to create content that encourages interaction—whether through compelling questions, calls to action, or inviting user participation in a way that stimulates conversation. This approach helps build a community around their brand, making the engagement more sustainable and valuable than if hashtags were used merely to attract transient attention.

Hashtags are not a one-way street. They're an invitation to join a larger conversation. Help your client understand the importance of actively engaging with their audience to build brand awareness and loyalty.

Teach your client to use hashtags as a tool for initiating conversations. For instance, suggest ending their posts with questions or calls to action that relate to the trending hashtag. This invites followers to engage directly with the content, fostering a sense of community and encouraging meaningful interactions beyond just likes or shares

Talk about how hashtags affect audience participation. Although trending hashtags might introduce your client to new audiences, their primary goal should be to maintain further interactions with these individuals. This entails producing material that promotes user interaction and ignites discussion. Show your client that trending hashtags are more than simply a way to get temporary attention; they can be used to engage users in conversation, pose questions, and build a community around a brand.

A different perspective on audience engagement through hashtags involves focusing not just on trending topics but also on niche hashtags relevant to your client's target audience. For instance, instead of chasing broad trends, they can use specialized hashtags that align with their brand values and audience interests, ensuring meaningful interactions that resonate longer with their community.

At Ingenia Direct, we emphasize the importance of measuring the impact of using trending hashtags to our clients. It’s crucial for them to understand that not every trending topic will align with or benefit their brand. We guide our clients to meticulously track the performance of their posts using specific metrics such as engagement rates, reach, and conversions. This analytical approach allows them to assess the effectiveness of their hashtag strategy accurately. By understanding which hashtags truly resonate with their audience and contribute to their goals, our clients can make more informed decisions about which tags to invest in for future campaigns, ensuring their efforts yield the best possible returns.

Data is your compass in the world of social media. By tracking the performance of different hashtags, you can identify which ones are most effective for your client's brand and adjust your strategy accordingly.

Encourage your client to track not just the reach but the quality of engagement generated by trending hashtags. Use metrics such as the number of meaningful comments, shares, and user-generated content inspired by their posts. This data provides insights into how well the hashtag strategy is resonating with their audience and guides future decisions

Emphasise how important it is to gauge the effect of utilising popular hashtags. It's critical that your customer knows that not every hot issue will be advantageous for their business. They should use analytics like interaction rates, reach, and conversion, if relevant, to monitor the effectiveness of their hashtagged content. They may use this information to determine which hashtags are worth investing in for future ads and to evaluate the success of their hashtag strategy.

You can't deny the data. Most platforms do provide "reach by hashtag" or "hashtag view" metrics that can provide insight into the impact of specific hashtags over time. This can help guide your strategy and testing behaviors!

Timing is crucial when it comes to trending hashtags. Help your client identify the optimal time to join a conversation based on the hashtag's popularity, their target audience's activity patterns, and their own content calendar.

When engaging with trending hashtags, timing is crucial. Your client should understand that trending hashtags often have short lifespans. Encourage them to act swiftly but thoughtfully when joining a trend. Suggest preparing adaptable content in advance to participate in real-time conversations while maintaining their brand's identity. This approach ensures their posts are timely, relevant, and aligned with their marketing goals.

Lastly, discuss when to interact with popular hashtags. Your customer should be aware that a popular hashtag may not last very long. When they choose to capitalise on a trend, they have to move quickly yet carefully. Help them create material ahead of time that can be easily modified to fit current trends so they may join in on discussions in real time while keeping their postings loyal to their brand's identity and marketing objectives.

Tell your client that trending hashtags don't last long. They should act quickly but carefully when they want to join a trend. Suggest preparing content in advance that can be adjusted to fit current trends. This way, they can participate in conversations right away while staying true to their brand and goals.

Another perspective on strategic timing involves leveraging evergreen content alongside trending hashtags. While trending topics provide immediate visibility, evergreen content ensures sustained relevance and engagement over time. This approach maximizes their reach while building a cohesive brand presence across social media platforms.

??Understanding hashtag use in the context of a broader social SEO strategy is important. Copy and alt text are also very important.

One effective approach is to emphasize long-tail hashtags over broad trending ones. Long-tail hashtags are more specific and targeted, attracting a niche audience that is highly relevant to your client's business. Educate your client on the benefits of using these hashtags, such as lower competition, higher engagement rates, and better alignment with their brand message. Conduct thorough research to identify long-tail hashtags that resonate with their target audience's interests and behaviors. By focusing on long-tail hashtags, your client can reach a more qualified audience interested in their products or services, leading to increased engagement and conversions.

Strategic use of hashtags can improve your content's visibility and reach a wider audience. It's also important to interact with the community and promote your profile on other platforms to boost your SEO.