Your client has unrealistic expectations. How can you keep your team's creativity alive?
In the world of creative strategy, it's not uncommon to encounter clients with expectations that soar beyond the stratosphere. As a creative professional, your challenge is to navigate these expectations while maintaining the inventive spirit of your team. The key is to harness the situation as an opportunity to push creative boundaries without letting your team's morale deflate under the pressure of impractical demands. It's a delicate balance, but with the right approach, you can turn sky-high expectations into a launching pad for innovation.