Your client is fixated on paid ads. Are you missing out on the power of organic search?

1 Paid vs Organic

Paid advertising and organic search are both crucial components of a comprehensive digital marketing strategy. Paid ads offer immediate visibility and can be targeted very precisely, but they come with ongoing costs. Organic search, on the other hand, requires time and effort upfront but results in free, continuous traffic. Focusing exclusively on paid ads might yield quick wins, but it ignores the credibility and trust that come with ranking high in organic search results. Encouraging your client to invest in SEO efforts can lead to sustainable growth and a stronger online presence over time.

3 User Trust

Trust is a pivotal factor in online interactions, and organic search inherently builds more trust with users than paid advertisements. When a website appears at the top of organic search results, it's often viewed as a leader in its field. This perception can significantly influence user behavior, making them more likely to engage with the content, share it, and ultimately convert. By neglecting organic search, your client may be missing out on this trust factor, which is hard to replicate with paid ads alone.

4 Long-Term Value

Organic search offers long-term value that paid ads cannot match. While paid campaigns need continuous funding to maintain visibility, a well-optimized site for organic search can attract traffic for months or even years after the initial work is done. This enduring presence not only helps in building brand authority but also ensures that your client's investment continues to pay off in the long run. Encouraging your client to understand and invest in the compounding value of SEO could be a game-changer for their digital marketing strategy.

5 Competitive Edge

In today's digital landscape, your client's competitors are likely investing in SEO. By neglecting organic search, your client may be giving up ground to competitors who will appear more prominently in search engine results pages (SERPs). A robust SEO strategy can help your client compete more effectively, targeting keywords that their audience is searching for and capturing traffic that might otherwise go to competitors. This competitive edge is crucial for staying relevant and top-of-mind among potential customers.

6 Integrating Strategies

Integrating paid advertising with a solid SEO strategy can provide the best of both worlds. Paid ads can be used to test keywords and strategies before implementing them in SEO, or to bolster visibility for important campaigns or promotions. Meanwhile, insights from organic search performance can inform and refine paid ad targeting. By using these strategies in tandem, you can help your client maximize their online potential and achieve a more balanced and effective marketing approach.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?