Your client expects immediate market research results. How do you manage their unrealistic timeline?
Facing a client who demands immediate market research results can be a daunting scenario. Market research is a meticulous process that typically takes time to yield reliable and actionable insights. However, clients often operate under tight deadlines or may not fully understand the intricacies of the research process. Your role is to navigate these expectations while maintaining the integrity of the research. By communicating clearly, setting realistic goals, and employing efficient strategies, you can manage your client's expectations and deliver the best possible outcomes within the constraints of their timeline.
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