When facing a font clash with a client's vision, I first listen to their reasoning to understand their perspective. Then, I propose alternatives that align with their ideas while also respecting the overall design aesthetic. This collaborative approach often leads to a solution that satisfies both parties and enhances the project.

The key is to navigate the situation thoughtfully and professionally. First, seek to understand the reason behind the client’s preference. This insight will help you engage with them more effectively. Next, rationally explain the impact of their choice, illustrating how the brand's vision and your font choices support their goals without compromising design integrity. Emphasize that their wishes are understandable, and demonstrate how your font selection aligns with their objectives or how adjustments can be made while respecting the brand’s identity. This approach ensures a collaborative resolution and maintains the design's coherence.

When handling creative differences with clients, especially regarding font choices, I prioritize clear communication. First, I explain the design principles behind my font selection, emphasizing legibility and brand consistency. Next, I offer compromises by suggesting alternative fonts that align with both our visions, showcasing flexibility. I also present visual examples to illustrate how their choice may impact the overall design, helping them understand my perspective. This collaborative approach fosters mutual respect and trust, ultimately leading to a design that meets both their needs and my professional standards.

It happens all the time, take a deep breathe and ask yourself why the font in question resonates with the client. Offer similar fonts that might work better with the design or just offer the client your professional opinion on why their font might be the optimal choice. They hired you for a reason, to create the best possible design and offer your expertise. Use that to your advantage.