To improve ROI, analyze keyword performance metrics to identify underperforming terms. Shift focus to high-intent, long-tail keywords with lower competition. Refine ad copy, align it with user intent, and optimize bidding strategies. Utilize negative keywords to reduce wasted spend and A/B test campaigns to maximize conversions and drive better results.

Each case is unique, of course, but one of the avenues I could explore is to update CPC data on selected keywords: 1?? Analyze your Google Ads campaigns: Identify the keywords that offer the best conversion rates and use the information gathered to adapt your SEO strategy. 2?? Target active keywords: Choose those with a CPC above 0 to avoid terms with no commercial potential. 3?? Evaluate search intent: Adapt your content to the SERP results by closely analyzing the intent covered by those dominating the Top 3, or even the Top 1.

If my search ad keywords aren't working, I check if they're relevant to my offer. I adjust how closely they match searches (broad, phrase, exact) and also use "negative keywords" to block irrelevant searches. I improve my ads and landing pages and adjust bids and targeting. This helps pinpoint and fix keyword problems.

When my keywords aren’t delivering the expected ROI, I first conduct a detailed analysis of their performance, including metrics like click-through rates (CTR), conversion rates, and cost-per-click (CPC). I also assess their relevance to the product or topic, ensuring they align with user intent. If necessary, I test alternative keywords with a lower competition threshold or longer-tail variations that might resonate better with the target audience. Additionally, I keep a close eye on emerging market trends to adapt quickly, leveraging competitor analysis and using tools like Google Trends or SEMrush for further insights. This iterative process allows me to refine my SEM strategy, enhance keyword relevance, and ultimately improve ROI.

When your chosen keywords aren't delivering, it’s time to reassess your strategy. Ensure keyword relevance aligns with your audience's intent and analyze competitors’ keywords using tools like SEMrush. Enhance content quality for value and optimization. Improve user experience with faster, mobile-responsive websites. Focus on long-tail keywords for better conversion rates and less competition. Regularly test and refine your strategy through A/B testing. Remember, SEO success requires ongoing analysis and adjustments based on performance data to achieve better results.