Your brand strategy clashes with the company's vision. How will you align them for success?

To align your brand strategy with the company's vision, start by thoroughly understanding its vision and core values. Determine where the brand strategy and vision diverge and where they overlap. Involve key stakeholders in discussions to align goals and priorities. Adjust the brand strategy to better reflect the company's vision and ensure it supports long-term goals. Communicate the revised strategy clearly to all team members and track its implementation to ensure consistency and alignment.

Once you've identified the gaps, it's time to look for areas where your brand and the company's vision overlap. These commonalities will become your anchors. Highlighting these anchors throughout your work and communication will help demonstrate your brand's value and alignment with the company’s goals.

Make sure you understand the why before you get lost in the how. Dive deep into the company's vision. Request detailed discussions with leadership to grasp the long-term goals and core values of the company. Then agree on regular touch-base checkins for continual alignment and feedback to hold all parties accountable and develop a cadence for how you continue down this synergistic path, together, without compromising your individuality and unique branding.

Simon Sinek's book "START WITH WHY" perfectly shares the significance of this section. All the giant companies don't just sell their products; they share a common vision with their target audience, and based on that, they have created a loyal community of customers. For example, Apple doesn't just sell phones or computers; it promotes innovation and thinks differently, which resonates with its users. Similarly, Nike inspires athletes of all levels by emphasizing the spirit of perseverance and 'Just Do It' attitude. Another great example is Tesla, which sells more than just electric cars; they are committed to accelerating the world's transition to sustainable energy. These companies have built strong brands by connecting with customers.

Reflect on your brand's key strengths and values. Identify aspects of that both align with and diverge from the company's vision. Consider how to adapt to better fit the company's vision without losing your brand's unique identity. Roadmap those shifts and changes and begin to implement them through language, visuals, and ethos. Sometimes, slight tweaks in communication style, project focus, or collaboration methods can make a big difference in terms of alignment without sacrificing your brand.

Execute the new strategic plan across all departments. Communicate clearly and provide training to ensure everyone understands and is aligned with the updated direction.

When your brand strategy clashes with the company’s vision, align them for success by monitoring progress. Set clear goals that blend both strategies and track your achievements. Regularly review and adjust your plans to ensure they support the overall company vision while enhancing your brand.