Your brand narrative is being challenged by client feedback. How will you navigate this critical situation?

Listening carefully to client feedback is essential! ??? Understand their concerns without defensiveness, ensuring they feel heard and respected. This approach provides valuable insights into your brand's perception and helps bridge any gaps between your narrative and audience expectations. ??

The human condition and psychology are overlooked in the workplace. If you are committed to your story, approach situations calmly, listen carefully, and provide rational assurances. Feedback is an emotional response, often influenced by factors unrelated to the offer. Do you truly know your client? Have you invested time in understanding their personal lives and preferences? These insights can help build strong relationships. Being skilled in psychology allows deeper insights into feedback and fosters amicable resolutions. Focus on preventing issues rather than just resolving them. Training in psychology benefits your business and client relationships. Let go of clients who are not a good fit, seek those who align with your narrative.

Feedback is keyyyy to building a good relationship with your client. First off, don't take their "negative" feedback to heart. Listen to what they have to say, take the time to understand their concerns, and then explain your side or why you created what you did. Sometimes the client doesn't understand, and sometimes you could be in the wrong. It's important to always look at both sides.

When developing a creative strategy, prior to client presentations, I walk my internal team through an objection handling exercise where the focus in to play devil’s advocate to find potential points for push-back. This exercise is crucial to any project as it both prepares us for a spectrum of client responses and helps our team look critically at the narrative we are presenting to make sure we are removing any major blindspots and presenting a direction we believe will be successful that we can stand in integrity behind. All of our directions are also formed using research and data, so unless information has been withheld by the client, it is easy to steer back to the narrative we are presenting.

Thorough analysis of client feedback is crucial! ?? Look for patterns to identify if certain aspects of your brand narrative aren't resonating. Understanding context helps determine if feedback is isolated or widespread. This insight guides whether to tweak your message or make a significant pivot. ??

After gathering client feedback, analyzing it thoroughly is key to uncovering patterns or recurring themes. This step helps identify whether certain aspects of your brand narrative are failing to resonate as intended. By understanding the context and specifics, you can determine if the feedback represents isolated opinions or a broader sentiment. This analysis is crucial for deciding whether to make minor adjustments or undertake a more significant shift in your brand storytelling.

Me apasiona la data y sin ella no podría tomar decisiones, atrás han quedado las palabras de la industria "yo quiero", " yo creo" , etc. Ya no existen pretextos para analizar el journey y cada día hay innovaciones que responden a un cliente más preparado hacia una compra.

Analizar a fondo los comentarios de los clientes es una parte crucial del proceso para mejorar tu marca y asegurar la satisfacción del cliente, un análisis exhaustivo de los comentarios te permitirá no solo resolver problemas específicos, sino también identificar oportunidades para innovar y mejorar la experiencia general del cliente.

After gathering feedback, the next step is to analyze it thoroughly to discern patterns and underlying issues. This involves cross-referencing client input with the brand's values and market positioning. By critically assessing the feedback, the team can distinguish between constructive criticism that requires action and feedback that may stem from misunderstandings or mismatches in expectations.

Engaging directly with feedback providers is key! ?? It shows you value their input and are committed to improvement. Use this chance to ask clarifying questions and express gratitude. It's also an opportunity to clearly explain your brand's values and story, potentially resolving misunderstandings. ??

Don't be afraid to clarify about something you're not sure or you don't understand. Have a conversation person to person, business to business with respect. Make sure you explain why and how you presented the current strategy before the client or the people giving you any further feedback. Which would help you to clear up any misunderstandings, if there were any.

Interactuar directamente con los clientes que brindan comentarios es una excelente manera de demostrar que valoras sus aportes y estás comprometido con la mejora continua, interactuar directamente con tus clientes no solo mejora la experiencia individual de cada uno, sino que también construye una reputación positiva para tu marca al demostrar que estás comprometido y eres accesible.

Direct engagement with clients is crucial in navigating challenges to a brand narrative. Open and honest conversations should be encouraged to address concerns, clarify misunderstandings, and reaffirm the brand's commitment to meeting client needs. This dialogue fosters trust and helps realign on shared goals.

Engaging directly with client feedback is essential for developing a robust creative strategy. This approach allows you to gain valuable insights from a different perspective, ultimately strengthening your narrative. While incorporating the client's input may slightly alter the direction of your creative strategy, it often leads to a more refined and effective solution.

With a clear understanding of the situation, the team should strategize wisely to address the feedback while staying true to the brand essence. This might involve tweaking messaging, adjusting campaigns, or even revisiting some aspects of the brand identity. The goal is to find a balanced approach that respects client concerns without compromising core values.

Integrar la retroalimentación en la narrativa de tu marca es una excelente forma de mostrar que escuchas a tus clientes y estás comprometido con la mejora continua. Sin embargo, es crucial hacerlo de manera que refuerce tu mensaje central en lugar de desviar el enfoque, integrar la retroalimentación de los clientes de manera que refuerce tu mensaje central permite que tu marca se adapte y mejore sin perder su identidad. Esto fortalece la conexión con tus clientes y ayuda a construir una marca más sólida y auténtica.

It may be tempting to resist making changes to your brand, but in a constantly evolving world with shifting purchasing habits, it is essential to adapt and enhance your communication strategies to maintain relevance. The most challenging aspect lies in gaining the acceptance of your stakeholders, whose support is paramount to the success of your marketing, communication, and sales initiatives. In my experience, involving stakeholders early in the process fosters their support from the outset, rather than seeking their approval at the last minute. While there may be instances where swift action is necessary without prior alignment, open and transparent discussions are key to achieving success.

You and the client need to understand the initial goal/objective of the project and why the suggested strategy was not acceptable to the client. And how this change might affect the expected perception of the brand narrative.

Antes implementabas una estrategia y revisabas los resultados a la semana o al mes, ahora con todas las herramientas que se tienen. Puedes estar realizando el seguimiento casi cada hora con muy poco margen de error lo que brinda mayor certeza a las inversiones.

Keeping an eye on customer feedback and sales is crucial in seeing if your brand story hits the mark. Be ready to tweak things as needed—brand storytelling constantly evolves, and staying flexible will help keep your audience engaged.