Your brand message isn't hitting the mark with your target market. How can you make a meaningful connection?

This ususally stems for a misunderstanding of who your audience is, what they believe in and what they're interested in. Research for your brand should not be slept on at all. When it is, this is exactly what happens! *tut tut* Get a coffee, and get researching the demographics and phsychographics of your ICP asap ??

To make a meaningful connection when your brand message isn’t resonating: Reevaluate your target audience's needs and pain points. Adjust your messaging to align with their values and interests. Use storytelling to create an emotional connection. Simplify your message for clarity and relevance. Engage directly with your audience through feedback and social media. Showcase real customer experiences or testimonials. Focus on solutions your brand provides, not just features. Stay authentic and transparent in your communication. Test new approaches and refine based on results.

For brands, it is natural to want to talk about what they offer, and how their solutions can make lives better. But is that what the audience wants to hear? Think about it. The average customer-to-be isn't interested in why your brand is better than the rest or how they can do something better. What they care about is how it fits into their story - How it makes them connect with that aspect of their life and experience it like never before. Put yourself in the customers shoes. Build a story where they get to play the central character, and your brand becomes the universe in which they experience their transformation.

Gather insights through surveys or conversations to learn your audience's needs and preferences. Use the feedback to adjust your brand message, making it more relatable and authentic. Share stories and connect on social media, monitoring how your message resonates and being open to changes.

The first thing to do is accept that your comms are not resonating with the audiences. This is where most brand managers fail as this was a product of long hours of brain storming, researching, testing and arriving at the final msg right? Once you’ve crossed this stage go back to the starting point - the consumer. Understand her consumer journey and find how your brand solves the problem/s she is facing. Figure out a voice that resonates with her. Let that voice (archetype) talk to her. Be authentic to your brand’s core, RTBs and job to be done. A lot of times a brand fails to connect with its audience is because it starts conveying too many things at once. Have a single minded proposition and then test it till you have a winner.