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Your brand is losing market share. What are the most important trends you need to follow?

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Losing market share is a serious challenge for any brand. It means your competitors are gaining an edge over you and your customers are switching to other options. To reverse this trend, you need to follow the most important developments in your industry and your audience. Here are some of the key trends you need to pay attention to and how to adapt your brand strategy accordingly.

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Ifedolapo Ojuade, ABMP, MBA

West African Commercial Leader | Strategic Marketing Management | Data-driven Brand Builder | Global Collaborator |…
OLUWATOYIN OLUWADARE

Founder @ Company | Certified Training Professional
Sandra Varghese

| On-Off Ramp Solutions | Technology Marketing | Blockchain |

1 Customer Experience

Customer experience (CX) is the sum of all the interactions a customer has with your brand, from awareness to loyalty. CX is a crucial factor that influences customer satisfaction, retention, and advocacy. A positive CX can set you apart from your rivals and increase your market share. To improve your CX, you need to understand your customer journey, identify pain points, and offer solutions. You also need to provide consistent, personalized, and engaging communication across all touchpoints.

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Ifedolapo Ojuade, ABMP, MBA

West African Commercial Leader | Strategic Marketing Management | Data-driven Brand Builder | Global Collaborator | Faculty at BMA | I help companies deliver ROI-positive Commercial Programs
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Stay ahead of the curve with these key trends: 1. Digital Transformation: Embrace digital channels and technologies to reach and engage customers in new ways. Invest in e-commerce and digital experiences to stay competitive. 2. Personalization: Personalization enhances customer experiences and drives loyalty in a crowded market. 3. Sustainability: Embrace sustainable practices throughout your value chain to appeal to eco-conscious consumers and differentiate your brand. 4. Purpose-Driven Marketing: Align your brand with causes and values that resonate with your target audience. Purpose-driven marketing builds emotional connections and drives purchase decisions in today's socially conscious landscape.

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Sandra Varghese

| On-Off Ramp Solutions | Technology Marketing | Blockchain |
(已编辑)
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Develop a seamless customer experience across all touchpoints, from online stores to social media and physical stores utilizing the omnichannel marketing. Implement click-and-collect options, personalized recommendations and consistent brand messaging across all channels.

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Oluwadamilola Ayinde

Head, Marketing & Corporate Communications ?? || Brand Communication Consultant | PR & Memorable Messaging | 7 Years (in 14+) Shaping Pension Management Identities ?? | Start-up Enthusiast ||
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I'd say prioritizing digital transformation is key. By adopting data analytics, brands can understand and respond to consumer preferences more effectively, fostering sustainable practices. Social media platforms serve as powerful tools for real-time engagement and audience interaction. It's essential to actively listen to customer feedback for improvements. One cannot work in isolation to improve market share; a Brand manager would need to collaborate with the Data Analytics team, Customer experience team, Sales, IT, and other important stakeholders to reverse the downward trend of losing market share.

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2 Social Responsibility

Social responsibility is the extent to which your brand contributes to social and environmental causes that matter to your customers and stakeholders. Social responsibility can enhance your brand reputation, trust, and loyalty. It can also help you attract and retain talent , partners, and investors. To demonstrate your social responsibility, you need to align your brand values, mission, and vision with the issues that affect your industry and your audience. You also need to communicate your actions and impact clearly and authentically.

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OLUWATOYIN OLUWADARE

Founder @ Company | Certified Training Professional
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1. Competitor Analysis : Understand what your competitors are doing differently and how they are capturing market share. Analyze their strategies, product offerings, pricing, and marketing tactics. 2. Data Analytics: Utilize data analytics to gather insights about your target audience, their preferences, and their purchasing behavior. This can help you make informed decisions about product development, marketing campaigns, and customer engagement strategies. etc

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3 Digital Transformation

Digital transformation is the process of using digital technologies to innovate and optimize your brand operations, products, and services. Digital transformation can help you increase your efficiency, agility, and competitiveness. It can also help you meet the changing needs and expectations of your customers and the market. To embrace digital transformation, you need to invest in the tools, platforms, and skills that enable you to create and deliver value online. You also need to adopt a culture of experimentation, learning, and collaboration.

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Sandra Varghese

| On-Off Ramp Solutions | Technology Marketing | Blockchain |
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Leverage AI to personalize the customer experience at scale. Offer product recommendations, chatbots for customer service and targeted advertising based on individual preferences.

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4 Content Marketing

Content marketing is the practice of creating and distributing valuable, relevant, and engaging content to attract and retain your target audience. Content marketing can help you increase your brand awareness, authority, and credibility. It can also help you generate leads, conversions, and loyalty. To succeed in content marketing, you need to define your content goals, strategy, and metrics. You also need to produce and promote content that solves your customer's problems, educates them, and entertains them.

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5 Data Analytics

Data analytics is the process of collecting, analyzing, and interpreting data to gain insights and make decisions. Data analytics can help you understand your market, your customers, and your performance. It can also help you identify opportunities, threats, and trends. To leverage data analytics, you need to collect and store data from various sources, such as your website, social media, and CRM. You also need to use tools and methods that help you visualize, report, and act on your data.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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William Rosas Yparraguirre

CCO/Branding/Gerencia Comercial/Consultor
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Lo primero que se debe hacer es identificar el problema, puede ser tanto interno como externo, esa cuota perdida es debido a factores que nos corresponden a nosotros o es que alguien está fidelizando a nuestros clientes con un mejor servicio o producto del que le estamos ofreciendo. Una vez identificado, alinear a los departamentos para maximizar las soluciones y tiempos de respuesta una vez definido el objetivo.

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Your brand is losing market share. What are the most important trends you need to follow?

1

2

3

4

5

6

1 Customer Experience

2 Social Responsibility

3 Digital Transformation

4 Content Marketing

5 Data Analytics

6 Here’s what else to consider

Brand Management

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Your brand is losing market share. What are the most important trends you need to follow?

1

2

3

4

5

6

1 Customer Experience

2 Social Responsibility

3 Digital Transformation

4 Content Marketing

5 Data Analytics

6 Here’s what else to consider

Brand Management

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感谢您的反馈

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