Your brand is losing market share. Can new technology help you turn things around?

If your brand is losing market share, embracing new technology can indeed be a game-changer. Take Nike, for example. Through innovative technologies like augmented reality (AR) in its shopping app, Nike has enhanced the customer experience, offering virtual try-on features for sneakers. This not only attracts tech-savvy consumers but also boosts engagement and sales. Similarly, investing in data analytics and AI-driven insights can help tailor marketing strategies and product offerings to better meet customer preferences, ultimately revitalizing your brand's competitiveness in the market.

AI and ML can be utilized not only to personalize offers but also to automate personalized communication and support, providing customers with timely and relevant interactions at scale.

Absolutely, new technology can be a game-changer when your brand is losing market share. It opens up innovative ways to engage with your audience, streamline operations, and offer unique products or services. Start by identifying tech trends that resonate with your market - think AI, AR/VR, or advanced analytics. Use these tools to enhance customer experience, create personalized marketing campaigns, or improve product quality. Also, leverage technology to gain insights into market trends and consumer behavior. But remember, technology should complement your core brand values and strategy, not overshadow them. By smartly integrating the right tech, you can revive your brand's appeal and reclaim market share.

Yes, technology, amplified by talking to consumers, will enable better targeting, messaging and more coordinated placement, at the right time to optimise buying

While advanced technologies like IoT and blockchain can enable innovative solutions, they must be implemented in a way that seamlessly integrates into users' workflows and addresses their specific needs. Conducting thorough user research and testing can help identify pain points and preferences, ensuring that technology-driven enhancements genuinely enhance the user experience rather than complicate it.

Consider adopting Digital Experience Platforms (DXPs) to revitalize your brand. DXPs are advanced software frameworks that not only manage content across web, mobile, and IoT channels but also enhance user experience and personalization through seamless integration with various business tools. By serving as a unified platform, DXPs break down silos among IT, marketing, and sales teams, fostering efficient collaboration and a consistent customer experience. Their ability to dynamically integrate with technologies like CRM systems, e-commerce platforms, and analytics tools means you can quickly adapt to new trends and tools, ensuring your brand remains competitive. Embracing DXPs could be a strategic move to regain market share.

Technology can identify gaps in customer needs. Deficiencies in delivery. Product manufacturing. Service design. Process refinement and productivity. Better and faster attribution. Applying technology in unusual ways.

The Key is in the narrative and stories ??? Revitalizing your brand starts with a compelling narrative. Communicate your brand story authentically highlighting values, purpose, and unique offerings. Utilize multimedia channels for a cohesive and resonant message. Embrace new technologies to amplify your story be it through immersive experiences, data-driven personalization, or interactive content. Innovate not just products but how you tell your story, forging a meaningful connection with your audience.

By social listening. Identifying the way people speak. Using AI now. Correcting mistakes. Focusing in the right way on the right needs.

Your brand story is your WHY, and your why is the reason for the brand to exist. Your why solves the pain point for customers. Your customer needs to build a connection and trust you to buy your specific product (vs the competition) that solves their pain point. It's important to tell your brand story where your customers are listening. Utilizing technology like AI to enhance customer engagement is an effective tool.

Telegram and Discord, for example, offer excellent opportunities to co-create a product together with the audience. The ability to assess hypotheses with a community and determine market fit creates value for both the company and the audience. Nowadays, consumers want to be part of the entire process, from ideation to consumption.I believe this approach can turn things around

Probably one of the greatest uses, to measure and monitor performance. Fast. For logistics and monitoring product lines and moving merchandise

3 moyens efficaces de mesurer la performance de votre stratégie de marque dans un marché saturé: - Indicateur 1 : nombre de recherches du nom de votre marque sur le web grace à des outils comme Ahrefs = > évaluer vos résultats sur cet indicateur et les comparer à ceux de vos principaux concurrents - Indicateur 2 : recommandation de votre marque par vos clients à leur entourage. Note de 1 à 10 (note de 10 signifie 100% vous recommandent). = > Si votre note moyenne est en de?à de 5, cela signifie qu'il n'y a pas un grand attachement à votre marque Indicateur 3 : Nombre de prospects entrants, Si votre marque n'est pas connue, cet indicateur sera nul. Son augmentation constante dans le temps montre que votre stratégie fonctionne

Le meilleur gage de garder une part de marché importante pour une Marque ? la qualité de son produit. Prenez 1 ou 2 ans pour créer un produit exceptionnel, et vos clients deviendront les ambassadeurs de votre marque et la vendront pour toujours. => Part de Marché +++ Ou bien vous pouvez prendre deux mois pour fabriquer un produit médiocre et passer le reste de votre vie à essayer de le vendre => 0 fidélité à votre marque => baisse constante de votre part de marché Votre produit est le meilleur gage de fidélité qui soit.

Maybe. While new technology can't guarantee a turnaround, it can be helpful if used strategically: Identify needs: What are you losing ground on? Can new tech help address those gaps (e.g., automation, data analysis)? Evaluate options: Research and compare solutions, considering cost, integration, and user experience. Focus on user experience: Don't just implement for tech's sake - ensure it enhances the experience for both you and your clients. Invest in training and support: Ensure your team and clients can utilize the new technology effectively. Remember, success relies more on strategy and execution than just technology itself. Analyze your losses, choose the right tools, and prioritize user experience for a better chance of success.

One thing I found helpful is adding trendy and touching poinyd in products portforleo. But it depends upon the products itself and it's customer base the use of new techs and futures will definitely help. Taking about the demographics if the consumers of your brand is youth then you should focus proactively on the changing social media trends and platform to make your offering always visible and appealing to them. For example PMI (Philip Morris) and BAT ( British American Tobacco company) have introduced the Non-Tobaco products like Velo,Vuse, Vapes for the young nicotine users in a very touchy packing, sizes and shapes.Apart from this they are using online platforms to reach them alongside the traditional distribution & sales networks.