This is where a strong network and relationship with the media and stakeholders will play a crucial role. Being proactive, maintaining an open (honest) and accessible attitude with both internal and external stakeholders will make the transition seamless and pain-free.

Develop a transparent communication strategy that outlines key messages and updates. Regularly inform stakeholders and the media about the transition’s progress and objectives. Identify trained spokespeople who can confidently address inquiries and articulate the agency's vision, ensuring consistent messaging. Prepare for potential media questions and concerns by conducting a thorough risk assessment. Develop responses that address these issues head-on. Use social media platforms to share real-time updates, engage with the audience, and counter misinformation quickly. Foster strong relationships with journalists and media outlets to encourage fair coverage. Offer exclusive insights or interviews to build trust.

Complete transparency, nothing more, nothing less. So many nowadays think they can “outsmart” transparent openness and it never works. It never has. But for some reason, it’s almost counterintuitive because so many still try to outsmart the system and it seldom works….plus, at the end of the day, it’s actually harder. Just tell the truth.

When possible, always get out in front of the story, rather than allow others to frame the narrative. Be strategic and mindful of your many audiences; execute your plan promptly and keep channels of communications open to respond rapidly. Ensure spokesperson is the most effective person to communicate with the media and public. Good luck!

One of the expectations stakeholders have in situations like this is to know the story from the agency perspective. Stating facts and facts only, not being emotional and most importantly not being defence works. Being available, taking the right actions and communicating them will be necessary. Listening and engaging appropriately will be essential