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You want to be a successful salesperson. How do you build a professional network that can help you get there?

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You want to be a successful salesperson. How do you build a professional network that can help you get there? Networking is not just about exchanging business cards or adding contacts on LinkedIn. It's about building meaningful and mutually beneficial relationships with people who can support your career goals, provide you with referrals, insights, feedback, and opportunities. In this article, you'll learn six practical tips to help you grow and nurture your professional network as a salesperson.

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Prathap Das

AACSB | Academia & Government | ISB | IIMK | Empowering Business Schools & Business Education Ecosystem | Accreditation…

1 Identify your networking goals

Before you start reaching out to people, you need to have a clear idea of what you want to achieve from your networking efforts. Do you want to find new prospects, learn new skills, get industry insights, or explore new opportunities? Having specific and realistic goals will help you focus your time and energy on the most relevant and valuable contacts, and also help you craft your personal pitch and value proposition.

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2 Research and target your ideal contacts

Once you have your networking goals, you need to identify who are the people that can help you reach them. You can use various sources to find potential contacts, such as online platforms, industry events, referrals, alumni networks, or social media groups. However, quality matters more than quantity, so you should do some research on each contact before reaching out. Learn about their background, interests, challenges, and goals, and find common ground or ways to add value to them.

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3 Reach out and follow up

The next step is to initiate contact with your ideal contacts and start building rapport. You can use different channels to reach out, such as email, phone, social media, or face-to-face meetings. The key is to be respectful, polite, and professional, and to tailor your message to each contact. Explain who you are, why you are reaching out, and what you can offer them. Don't be pushy or salesy, but rather aim to start a conversation and show genuine interest. After the initial contact, make sure to follow up and keep in touch until you establish a solid relationship.

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4 Provide value and ask for help

One of the most important principles of networking is to give before you ask. You should always look for ways to provide value to your contacts, such as sharing useful information, introducing them to other relevant people, offering feedback, or helping them solve a problem. This will help you build trust, credibility, and goodwill, and also make them more likely to reciprocate and help you in return. However, don't be afraid to ask for help when you need it, such as asking for advice, referrals, introductions, or feedback. Just make sure to be specific, respectful, and grateful.

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Brian Mena Gómez

Asesor Financiero Independiente ? Te Ayudo con tu Planificación Financiera ? Banca Privada ? Amante de los Libros y el Deporte
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In my personal opinion the first step is to give something. Contribute with an idea, add some value, create something new that it's priceless for you network. Show humility and get the courage to ask for help to another people in your network that is doing the right things.

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5 Expand and diversify your network

While it's important to nurture your existing contacts, you should also seek to expand and diversify your network. This will help you access new opportunities, perspectives, and resources, and also increase your visibility and reputation in your industry. You can expand your network by attending more events, joining more groups, asking for introductions, or participating in online forums. You should also diversify your network by connecting with people from different backgrounds, industries, roles, and levels of experience.

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6 Maintain and strengthen your relationships

The final tip is to maintain and strengthen your relationships over time. Networking is not a one-time event, but a long-term process that requires consistent and genuine communication. You should keep in touch with your contacts regularly, and not only when you need something from them. You can use various methods to stay in touch, such as sending emails, messages, cards, or gifts, commenting on their posts, congratulating them on their achievements, or inviting them to catch up. You should also look for opportunities to meet them in person, such as at events, coffee meetings, or lunches, as this will help you deepen your connection and rapport.

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Prathap Das

AACSB | Academia & Government | ISB | IIMK | Empowering Business Schools & Business Education Ecosystem | Accreditation & Leadership | 3X LinkedIn Top Voice | Views are Personal
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"Your network is your net worth." - Porter Gale Building a robust professional network is vital for long-term success. * Clarify career objectives and target industries. * Use LinkedIn to connect with like-minded professionals. * Engage in industry gatherings to meet new contacts. * Cultivate Connections and build genuine relationships. * Practice Reciprocity, Be helpful. * Prioritize Quality, Focus on deep connections. * Maintain Communication, Stay in touch. * Find experienced mentors for guidance and insights. * Continuously Learn, Stay informed about industry trends and adapt networking strategies accordingly.

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7 Here’s what else to consider

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You want to be a successful salesperson. How do you build a professional network that can help you get there?

1

2

3

4

5

6

7

1 Identify your networking goals

2 Research and target your ideal contacts

3 Reach out and follow up

4 Provide value and ask for help

5 Expand and diversify your network

6 Maintain and strengthen your relationships

7 Here’s what else to consider

Sales

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You want to be a successful salesperson. How do you build a professional network that can help you get there?

1

2

3

4

5

6

7

1 Identify your networking goals

2 Research and target your ideal contacts

3 Reach out and follow up

4 Provide value and ask for help

5 Expand and diversify your network

6 Maintain and strengthen your relationships

7 Here’s what else to consider

Sales

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