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You want to make a positive impact on the environment. How can you support sustainable fashion brands?

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The fashion industry is one of the most polluting and wasteful sectors in the world. It contributes to greenhouse gas emissions, water pollution, deforestation, and human rights violations. As a conscious consumer, you may wonder how you can support sustainable fashion brands that care about the planet and the people. Here are some tips to help you make more eco-friendly and ethical choices when it comes to your wardrobe.

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Carla Esteves

Empowering Purposeful Change | Sustainability and ESG Management | Impactful Communication | Regenerative Leadership |…
Emily Weitz

Managing Director at The Paper Fig Foundation, Writer, Storyteller
Tejesvini A P

Associate Manager, ESG Reporting

1 What is sustainable fashion?

Sustainable fashion is a term that covers various aspects of the fashion industry, such as design, production, distribution, consumption, and disposal. It aims to minimize the negative environmental and social impacts of fashion, while maximizing the positive ones. Sustainable fashion brands use organic, recycled, or upcycled materials, reduce water and energy consumption, avoid harmful chemicals and dyes, ensure fair wages and working conditions for workers, and promote circular economy practices, such as repairing, reusing, and recycling clothes.

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Emily Weitz

Managing Director at The Paper Fig Foundation, Writer, Storyteller
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I would add that sustainable fashion includes supporting the economic viability of the designers and tailors themselves… by supporting the people making the clothing and helping them become financially independent, they can then contribute to their communities.

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2 How to find sustainable fashion brands?

Finding sustainable fashion brands can be a challenge due to the prevalence of greenwashing and misleading claims in the market. To ensure you are selecting a brand with high environmental and social standards, look for certifications and labels such as GOTS, Fairtrade, B Corp, or OEKO-TEX. Additionally, online platforms and directories like Good On You, Eco-Age, or The Good Trade can help you curate and review sustainable fashion brands. Lastly, following influencers and bloggers who advocate for sustainable fashion, such as Aja Barber, Venetia La Manna, or Leah Thomas, can provide valuable recommendations.

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Tejesvini A P

Associate Manager, ESG Reporting
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A few practices: 1. Read the labels 2. Research a lot about sustainable materials and colours 3. Check the longevity of the apparel (how long can you use it) 4. Think of how much goes into maintaining the apparel (eg: does it require a lot of water and electricity for maintenance? or can I just treat it in hot sunlight and that will suffice?) 5. Read up about the company and its purpose 6. Where is the apparel manufactured and produced (there may be a lot of emissions in shipping vs. purchasing from local companies) 7. Sometimes we may feel we cannot reach out if we have questions but its always important to reach out to companies with specific questions and feedback about the product.

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3 How to shop sustainably?

Once you have found some sustainable fashion brands that match your style and budget, you need to adopt some habits that will help you shop sustainably. To reduce your environmental footprint, buy less and invest in quality, timeless pieces that will last longer. You can also shop second-hand or vintage to find unique and affordable items that have already been produced. Additionally, you can rent or swap clothes with friends or family to access a variety of clothes for different occasions without owning them. Finally, you can sell or donate your unwanted clothes to extend their lifespan and prevent them from ending up in landfills.

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Carla Esteves

Empowering Purposeful Change | Sustainability and ESG Management | Impactful Communication | Regenerative Leadership | Driving Impact | Top Voice in CS, CSR and Strategy | MSc, MBA, Founder, Mentor, Volunteer
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Environmentalists usually say that “sustainable fashion” is an oxymoron because the business model in itself does not allow for sustainability. But of course, as it has been listed in this article, there are many brands working really hard to reduce impact. In order to buy in a more sustainable way, you can follow the hierarchy of the “Rs” of the circular economy that can apply here: Refute|Refuse Rethink Reduce Reuse Repair Recycle Recover The other way to shopp in a sustainable way is to purchase garments that do not mix synthetic and natural fibers. The great majority of items with mixed fibers can not be recycled.

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4 How to care for your clothes?

Caring for your clothes in a way that preserves their quality and reduces their impact on the environment is an important aspect of supporting sustainable fashion brands. To do this, try to wash less and with cold water, and avoid using a dryer. Additionally, if your clothes have holes, tears, or loose buttons, don't throw them away; repair them yourself or take them to a tailor. You can also customize and embellish your clothes with patches, embroidery, or dye. Ironing should only be done when necessary and at the lowest temperature setting. By following these tips, you can extend the life of your clothes and reduce their environmental impact.

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5 How to dispose of your clothes?

When your clothes are no longer wearable or repairable, you should dispose of them responsibly. You can recycle or upcycle your clothes by turning them into new items like bags, rugs, or accessories. Alternatively, you can compost your clothes if they are made of natural and biodegradable fibers such as cotton, linen, or hemp. You can also donate your clothes to a charity or a local community that can use them for a good cause. Remember to cut them into small pieces and remove any buttons, zippers, or labels before disposing of them.

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Carla Esteves

Empowering Purposeful Change | Sustainability and ESG Management | Impactful Communication | Regenerative Leadership | Driving Impact | Top Voice in CS, CSR and Strategy | MSc, MBA, Founder, Mentor, Volunteer
(已编辑)
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Besides all the good practices listed in this article, if you do not have a garments collecting point near you, you may take worn out garments to an H&M store. They will take them to recycling (what is possible to recycle) and will give you a voucher of €5 for each bag you take, to shop in the store (you don’t have to use it). I have tried it and it works well. It seems Zara also has the same initiative but I have never tried.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You want to make a positive impact on the environment. How can you support sustainable fashion brands?

1

2

3

4

5

6

1 What is sustainable fashion?

2 How to find sustainable fashion brands?

3 How to shop sustainably?

4 How to care for your clothes?

5 How to dispose of your clothes?

6 Here’s what else to consider

Corporate Social Responsibility

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You want to make a positive impact on the environment. How can you support sustainable fashion brands?

1

2

3

4

5

6

1 What is sustainable fashion?

2 How to find sustainable fashion brands?

3 How to shop sustainably?

4 How to care for your clothes?

5 How to dispose of your clothes?

6 Here’s what else to consider

Corporate Social Responsibility

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感谢您的反馈

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