登录查看更多内容

You want to make a name for yourself in Brand Strategy. What’s the best way to build a strong personal brand?

由人工智能和领英社区提供技术支持

You want to make a name for yourself in Brand Strategy. What’s the best way to build a strong personal brand? Brand Strategy is the art and science of creating, developing, and managing the identity, reputation, and value of a product, service, or organization. It's a highly competitive and rewarding field that requires creativity, analytical skills, and strategic thinking. But how do you stand out from the crowd and showcase your expertise and value as a brand strategist? Here are some tips to help you build a strong personal brand that attracts clients, employers, and peers.

此文章中的业界达人

由社区从 9 条内容中精选。了解更多

Insha Manzoor Khan

Marketer by Passion || Group Product Manager by Profession ~ Boosting Brands Visibility, Impact & ROI

1 Define your niche

The first step to building a strong personal brand is to define your niche. What is your unique value proposition as a brand strategist? What are your strengths, passions, and specialties? What problems can you solve and what results can you deliver? By narrowing down your focus and positioning yourself as an expert in a specific area, you can differentiate yourself from the competition and appeal to your ideal audience. For example, you could specialize in brand strategy for social impact, e-commerce, or health and wellness.

添加您的观点

Maria París Ros

Social Media Manager | Brand Strategy | Criminologist
举报内容
La clave para construir una marca personal sólida radica en encontrar un nicho que tenga un equilibrio entre dos puntos: que tu producte encaje y que no esté sobresaturado ni monopolizado. ?? Algunos tips: - Tener clara tu identidad y tono de voz. - Conoce a tu audiencia y comprende sus necesidades. - Consistencia: mantén un mensaje y estilo coherentes en todas las plataformas. - Diferenciación: destaca lo que te hace único en tu nicho, ofreciendo algo especial. El Unique Selling Proposition.

已翻译

赞
Khadaura Roshan

Personal Brand Strategist | I help purpose-driven founders and entrepreneurs align their inner values with their outer brand, achieving sustainable success without sacrificing authenticity or personal well-being.
举报内容
Yes, you can define your niche OR you can be nicheless. Nicheless simply means that you are the most profitable niche - your experiences, lessons, failures and success. Instead of creating for the market, build a product or service that you would actually buy, use, and benefit from in life. Whatever you choose, let it be something you could see yourself doing for the next 10 years, and make sure it sparks creativity and provides freedom.

已翻译

赞

2 Create your portfolio

The next step to building a strong personal brand is to create your portfolio. Your portfolio is your showcase of your work, skills, and achievements as a brand strategist. It should include examples of your projects, case studies, testimonials, and awards. Your portfolio should also reflect your niche, style, and personality. You can create your portfolio on your own website, a platform like Behance or Dribbble, or a combination of both. Make sure your portfolio is easy to navigate, visually appealing, and updated regularly.

添加您的观点

Maria París Ros

Social Media Manager | Brand Strategy | Criminologist
举报内容
Un portafolio es una excelente manera de mostrar tu trabajo de forma sólida. ?Qué debes incluir sí o sí en tu portafolio? ???? Quién eres ???? En qué campa?as y proyectos destacados has trabajado ???? Qué resultados has obtenido (cuantificados)

已翻译

赞
Khadaura Roshan

Personal Brand Strategist | I help purpose-driven founders and entrepreneurs align their inner values with their outer brand, achieving sustainable success without sacrificing authenticity or personal well-being.
举报内容
A portfolio can either be a website or a social media profile. Focus on sharing the problems you solve and the tangble results that get to walk away with. Your photos, videos and content should showcase diversity in your niche or industry. This would be showing different problems and solutions. Testimonials are key because it is better to hear from others about how great you are. And remember, if you try to help everyone, you are helping no one because then people will be confused as to what you are truly skilled at.

已翻译

赞

3 Share your insights

The third step to building a strong personal brand is to share your insights. Sharing your insights is a way to demonstrate your knowledge, authority, and value as a brand strategist. It's also a way to engage with your audience, build relationships, and generate leads. You can share your insights through various channels, such as blogging, podcasting, video, social media, or email newsletters. You can also share your insights by participating in online communities, forums, webinars, or events related to brand strategy.

添加您的观点

Khadaura Roshan

Personal Brand Strategist | I help purpose-driven founders and entrepreneurs align their inner values with their outer brand, achieving sustainable success without sacrificing authenticity or personal well-being.
举报内容
It's not always about being the expert, sometimes the key to connection is just being human. The best formula is to solve your own problems first, then share the solutions to those problems, and then curate relatable content for your target audience. Find ways to either repurpose long-form content into bite-sized content to share on multiple platforms OR expand on short-form content to share on multiple platforms. Example 1: A YouTube video that becomes tweets, reels, threads and an article. Example 2: A tweet that becomes a reel, then thread, then article, then YouTube video.

已翻译

赞

4 Network with others

The fourth step to building a strong personal brand is to network with others. Networking with others is a way to expand your reach, visibility, and opportunities as a brand strategist. It's also a way to learn from others, exchange feedback, and collaborate on projects. You can network with others by attending events, joining groups, or reaching out to people who share your interests or goals in brand strategy. You can also network with others by offering value, such as referrals, recommendations, or introductions.

添加您的观点

5 Keep learning

The fifth step to building a strong personal brand is to keep learning. Keeping learning is a way to improve your skills, knowledge, and confidence as a brand strategist. It's also a way to stay updated on the latest trends, tools, and best practices in brand strategy. You can keep learning by taking courses, reading books, listening to podcasts, or following experts in brand strategy. You can also keep learning by experimenting with new ideas, challenging yourself, and seeking feedback.

添加您的观点

Maria París Ros

Social Media Manager | Brand Strategy | Criminologist
举报内容
Seguir aprendiendo es uno de mis puntos preferidos en la estratega de marca personal. Existen múltiples formas de hacerlo: mejorar tus habilidades mediante cursos (mi plataforma favorita es FutureLearn), asistencia a eventos del sector (charlas en Casa Seat, por ejemplo), leyendo libros, escuchando podcasts o haciendo networking. Este compromiso constante no solo impulsa tu crecimiento, sino que solidifica tu reputación como estratega innovador y actualizado. ??

已翻译

赞
Khadaura Roshan

Personal Brand Strategist | I help purpose-driven founders and entrepreneurs align their inner values with their outer brand, achieving sustainable success without sacrificing authenticity or personal well-being.
举报内容
Be willing to learn from people that are already better than you are in the industry. They may not be better than you in life, and they are more practiced than you are in the industry. Be willing to emulate their style, lessons, etc. Be willing to do the things you can't do in order to learn how to do them. This also makes it easier to delegate because you know what is needed [from experience]. And remember, knowledge is nothing without action. Learn and apply what you learn.

已翻译

赞

6 Be authentic

The sixth and final step to building a strong personal brand is to be authentic. Being authentic is a way to express your true self, values, and vision as a brand strategist. It's also a way to attract and connect with people who resonate with your brand. You can be authentic by being honest, transparent, and consistent in your communication and actions. You can also be authentic by showing your personality, passion, and purpose in your brand strategy work.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Insha Manzoor Khan

Marketer by Passion || Group Product Manager by Profession ~ Boosting Brands Visibility, Impact & ROI
举报内容
Building a strong personal brand takes time and consistent effort. Stay focused, keep creating valuable content, and actively engage with your target audience. By establishing yourself as a reliable and knowledgeable source on brand strategy, you'll attract new clients and solidify your reputation in the field.

已翻译

赞
Susanne Merbold

SOUL Branding for Rebels with a Cause: Designed with Passion. Created for Purpose.
举报内容
Know yourself, your values, your identity, and what you stand for. Tell your story, be real, be authentic, and add value! Share your expertise, your knowledge, your portfolio. Be visible on the channels where your community is. Be unique and consistent, also in your visual assets (logo, colours, images, fonts). Network, online & offline.

已翻译

赞

Brand Strategy

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

You want to make a name for yourself in Brand Strategy. What’s the best way to build a strong personal brand?

1

2

3

4

5

6

7

1 Define your niche

2 Create your portfolio

3 Share your insights

4 Network with others

5 Keep learning

6 Be authentic

7 Here’s what else to consider

Brand Strategy

给文章评分

感谢您的反馈

更多Brand Strategy相关文章

更多相关阅读内容

You want to make a name for yourself in Brand Strategy. What’s the best way to build a strong personal brand?

1

2

3

4

5

6

7

1 Define your niche

2 Create your portfolio

3 Share your insights

4 Network with others

5 Keep learning

6 Be authentic

7 Here’s what else to consider

Brand Strategy

给文章评分

感谢您的反馈

查看其他技能