You want to launch an email marketing campaign for your small business. What software should you use?

1 Why email marketing software?

Email marketing software is not just a tool for sending emails. It is a platform that allows you to design and customize your emails, segment and manage your contacts, automate and personalize your messages, monitor and analyze your performance, and optimize your results. Email marketing software can save you time, money, and hassle, while boosting your conversions and customer loyalty.

2 What to look for in email marketing software?

When choosing an email marketing software for your small business, you should take into account several factors such as ease of use, pricing, features, and support. You want a software that is user-friendly and intuitive, and does not require coding or technical skills. Additionally, it should fit your budget and offer flexible plans based on your features and subscribers. Furthermore, it should have the features you need such as templates, drag-and-drop editor, landing pages, forms, surveys, A/B testing, automation, segmentation, personalization, analytics, and integrations. Lastly, it should provide reliable and responsive customer service, tutorials, guides, and resources.

3 How to compare email marketing software?

Comparing email marketing software is best done through online reviews, ratings, and comparisons from trusted sources. You can also sign up for free trials or demos to get a firsthand experience of the software. When comparing, make sure to consider aspects such as functionality, usability, reliability, deliverability, and customer satisfaction. Is the software able to perform the tasks you need? How easy is it to use and navigate? How often does it experience glitches or downtime? Does it ensure that your emails reach your recipients' inbox? Are users happy with the software and the support? Answering these questions can help you make an informed decision.

4 What are some examples of email marketing software?

When choosing an email marketing software, there are many options to consider. Mailchimp is one of the most popular and reputable ones, with over 12 million customers and a free plan for up to 2,000 contacts and 10,000 emails per month. It has a variety of features such as templates, editor, automation, segmentation, personalization, analytics, and integrations. Constant Contact is another leading email marketing software with a 60-day free trial and paid plans starting from $20 per month. It has features such as templates, editor, landing pages, forms, surveys, A/B testing, automation, segmentation, personalization, analytics, and integrations. AWeber is a veteran email marketing software with over 20 years of experience and over 100,000 customers; it offers a free plan for up to 500 contacts and 3,000 emails per month and paid plans starting from $19 per month. It has features such as templates, editor, landing pages, forms, surveys, automation, segmentation, personalization, analytics and integrations. All three are easy to use with friendly and helpful support teams.

5 How to get started with email marketing software?

When you have chosen your email marketing software, you can begin creating and launching your email marketing campaign. To start, you should set your goals and decide what you want to achieve. Then, build your list by collecting and growing your email contacts. After that, create content that is relevant, engaging, and valuable for your audience. When sending emails, consider when to send them and how often, as well as segmenting and personalizing them for different groups of contacts. Finally, track the success of the campaign by measuring metrics such as open rate, click rate, conversion rate, or revenue. This data can then be used to improve future campaigns.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?