You want to increase your website traffic. What are the best ways to use website analytics software?

1 Choose the right software

There are many website analytics software options available, but not all of them are suitable for your small business needs. Some of the factors you should consider when choosing a website analytics software are: the cost, the features, the ease of use, the integration with other tools, and the privacy and security of your data. You should also look for a software that offers a free trial or a demo, so you can test it out before committing. Some of the most popular website analytics software for small businesses are Google Analytics, Matomo, Clicky, and Fathom.

2 Set up your goals and metrics

Once you have chosen a website analytics software, you need to set up your goals and metrics. Goals are the specific outcomes you want to achieve with your website, such as increasing sales, generating leads, or building brand awareness. Metrics are the measurable indicators that show how well you are achieving your goals, such as the number of visitors, the bounce rate, the conversion rate, or the average time on page. You can use your website analytics software to create and track your goals and metrics, and see how they align with your business objectives.

4 Segment your audience

Another way to use website analytics software is to segment your audience. Segmentation is the process of dividing your website visitors into smaller groups based on their characteristics, behaviors, or preferences. For example, you can segment your audience by demographics, location, device, interests, or purchase history. By segmenting your audience, you can gain more insights into who they are, what they want, and how they interact with your website. You can also tailor your website's content, design, and offers to match their needs and expectations, and increase your chances of converting them into customers.

5 Test and improve your website

Finally, you can use website analytics software to test and improve your website. Testing is the process of experimenting with different elements of your website, such as the layout, the colors, the images, the headlines, or the calls to action, and measuring their impact on your website's performance. You can use your website analytics software to conduct various types of tests, such as A/B tests, multivariate tests, or split tests, and see which versions of your website generate the best results. By testing and improving your website, you can enhance your website's usability, appeal, and effectiveness, and boost your website's traffic and conversions.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?