You want to improve your customer experience. How can you use marketing automation?
Customer experience (CX) is the sum of all the interactions and emotions that your customers have with your brand, products, and services. It can make or break your reputation, retention, and revenue. Marketing automation is the use of software and tools to automate and optimize various marketing tasks, such as email, social media, lead generation, and personalization. How can you use marketing automation to improve your CX and delight your customers? Here are some tips.