You want to impress a potential client with your photography style. What’s the best way to describe it?

1 Define your style

The first step is to define your style in a few words that capture the essence of your work. Think about what genres, techniques, themes, and emotions you focus on, and how you differentiate yourself from other photographers. For example, you could say that your style is minimalist, documentary, abstract, or cinematic. Or you could combine terms to create a more specific description, such as vintage-inspired portrait photography, or urban street photography with a surreal twist.

2 Explain your influences

The next step is to explain what influences your style and how you developed it over time. You can mention your sources of inspiration, such as other photographers, artists, cultures, or movements. You can also share your personal stories, experiences, or passions that shape your perspective and vision. For example, you could say that your style is influenced by the French New Wave cinema, or by your travels around the world, or by your background in graphic design.

3 Show your examples

The third step is to show some examples of your work that illustrate your style and demonstrate your skills. You can choose a few images that represent your best or most recent projects, or that showcase your versatility and creativity. You can also explain how you use elements such as lighting, composition, color, or editing to achieve your desired effects. For example, you could say that you use natural light to create soft and romantic portraits, or that you use vibrant colors to contrast with the urban environment.

4 Describe your goals

The fourth step is to describe what goals you have for your photography and how you plan to achieve them. You can talk about what kind of projects you are interested in, what challenges you want to overcome, or what impact you want to make with your images. You can also mention how you collaborate with others, how you approach feedback, or how you learn new skills. For example, you could say that you want to explore more social issues with your documentary photography, or that you want to experiment with new formats and mediums.

5 Relate to your client

The fifth step is to relate your style to your potential client and their needs. You can show how your style matches their expectations, preferences, or values, and how you can deliver high-quality results that meet their objectives. You can also highlight what benefits you can offer, such as your professionalism, reliability, or flexibility. For example, you could say that your style is ideal for their brand identity, or that you can adapt to different situations and environments.

6 Invite questions

The final step is to invite questions from your potential client and express your interest in working with them. You can ask them what they think of your style, what they are looking for in a photographer, or what they want to achieve with their project. You can also thank them for their time and attention, and suggest a follow-up conversation or meeting. For example, you could say that you would love to hear their feedback, or that you are excited to learn more about their vision.