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You want to help your community, but where do you start?

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You want to help your community, but where do you start? If you have a passion for making a positive difference in the lives of others, community outreach might be the perfect career path for you. Community outreach is the practice of connecting with individuals or groups who need support, information, or resources, and providing them with relevant services, programs, or opportunities. Community outreach can take many forms, such as organizing events, raising awareness, fundraising, volunteering, or advocating for a cause. In this article, we will guide you through some essential steps to start your community outreach journey.

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1 Identify your goals

Before you dive into community outreach, you need to have a clear idea of what you want to achieve and why. What are the issues or needs that you care about? Who are the people or communities that you want to help? How do you want to help them? What are the outcomes or impacts that you hope to see? Having a specific and realistic goal will help you focus your efforts and measure your progress.

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Gavin Pyle

Jr. Client Executive @ Marsh McLennan Agency
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To initiate community assistance, start by articulating your company's mission and values. Simultaneously, assess your community's needs and available resources. Identify commonalities between your organization's goals and community priorities. Building a plan from shared objectives ensures alignment and meaningful impact. This collaborative approach fosters a symbiotic relationship, allowing your efforts to address genuine community needs while staying true to your company's values. #communityoutreach #businessdevelopment #business #linkedin #sandiego

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2 Research your options

Once you have your goal in mind, you need to find out what are the existing community outreach opportunities or organizations that align with your interests and values. You can use online platforms, social media, local directories, or word-of-mouth to discover and learn more about different community outreach initiatives in your area or beyond. You can also contact them directly and ask about their mission, vision, activities, and expectations.

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3 Choose your role

Depending on your skills, availability, and preferences, you can choose to play different roles in community outreach. You can be a leader, a coordinator, a facilitator, a supporter, or a participant. Each role has its own responsibilities and challenges, so you need to assess your strengths and weaknesses , and decide what suits you best. You can also try out different roles and see what you enjoy and learn the most from.

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4 Build your network

One of the most important aspects of community outreach is building and maintaining relationships with the people and groups that you work with or for. You need to communicate effectively, respect diversity, collaborate productively, and trust each other. You can build your network by attending events, joining forums, reaching out to mentors, or creating your own platforms. Networking can help you gain insights, feedback, resources, and opportunities for your community outreach endeavors.

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Catherine Hackney

Online Community Consultant Specializing in Association Member Communities
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And be sure to keep in touch with the core group of folks who are most connected to others and the industry or purpose you are interested in, and who you jived with the most. Monthly, do a quick email, ask them to coffee, or for a few minutes of their time virtually to stay connected. You never know where that can lead in the future, as they get to better know you and your goals, and you can understand theirs. There are so many ways to mutually benefit both of your goals, it just takes some time to find them.

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5 Evaluate your impact

As you engage in community outreach, you need to constantly evaluate your impact and reflect on your experiences. You need to ask yourself and others questions such as: Are you meeting your goals? Are you addressing the needs and expectations of your target audience? Are you making a positive difference in your community? Are you learning and growing from your community outreach activities? Evaluating your impact can help you identify your achievements, challenges, and areas for improvement.

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6 Keep learning

Community outreach is a dynamic and evolving field that requires constant learning and adaptation. You need to keep up with the latest trends , issues, and best practices in community outreach. You need to seek feedback, guidance, and support from others who have more experience or expertise in community outreach. You need to explore new ideas, methods, and tools to enhance your community outreach skills and outcomes. Learning is the key to becoming a successful and effective community outreach professional.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You want to help your community, but where do you start?

1

2

3

4

5

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7

1 Identify your goals

2 Research your options

3 Choose your role

4 Build your network

5 Evaluate your impact

6 Keep learning

7 Here’s what else to consider

Community Outreach

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You want to help your community, but where do you start?

1

2

3

4

5

6

7

1 Identify your goals

2 Research your options

3 Choose your role

4 Build your network

5 Evaluate your impact

6 Keep learning

7 Here’s what else to consider

Community Outreach

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