You want to expand your network beyond your industry. How can you connect with people in other fields?

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Networking is not only about meeting people in your own industry, but also about expanding your horizons and learning from different perspectives. However, connecting with people in other fields can be challenging, especially if you don't have a common background or interest. How can you overcome this barrier and build meaningful relationships across industries? Here are some tips to help you out.

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Imke Aileen de Kuijper

Team Lead Brand & Content Marketing @OMR // Creative Content Nerd

1 Identify your goals

Before you reach out to someone in another field, you need to have a clear idea of why you want to connect with them and what value you can offer them. Do you want to learn something new, collaborate on a project, or explore new opportunities? What skills, insights, or resources can you share with them? Having a specific and genuine goal will help you craft a personalized and compelling message that shows your interest and respect.

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Farheen Islam

Brand Manager
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Community building is the most dynamic form of creating genuine connections in today's world. If you want to build a great community you have to first find out the best people in a specific field of work. Once you identify such people follow what they are following. Map their connections. The key is to identify the relevant people and then make requests or connections. Then you can strengthen your community

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2 Do your research

Once you have identified your potential contacts, you need to do some homework on their field, their work, and their challenges. You don't have to become an expert, but you should have some basic knowledge and curiosity about their industry and role. This will help you avoid making assumptions or asking irrelevant questions, and show that you have done your due diligence and care about their perspective.

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3 Find common ground

Even if you come from different fields, you can still find some common ground to start a conversation and build rapport. For example, you can look for shared connections, interests, values, or experiences that you can mention or ask about. You can also use your own field as a point of reference and ask how they approach similar problems or situations. The key is to be respectful, open-minded, and curious, and to listen actively and empathetically.

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4 Provide value

One of the most important aspects of networking across industries is to provide value to your contacts, not just ask for favors or information. You can provide value by sharing your insights, feedback, resources, or referrals that can help them with their goals or challenges. You can also offer to collaborate on a project, introduce them to someone in your network, or invite them to an event that might interest them. The more value you provide, the more likely they are to reciprocate and trust you.

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Imke Aileen de Kuijper

Team Lead Brand & Content Marketing @OMR // Creative Content Nerd
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To add value in other industries, it is important to think outside the box and recognise creative synergies. An often overlooked approach is to bring your content strategy expertise to unexpected contexts. For example, you could help a technology start-up translate its complex technology into simple, engaging stories that everyone can understand. Another innovative way is to offer workshops or webinars where you share your knowledge. This could include topics such as creative thinking, branding or digital strategies that are relevant to many industries. By applying your knowledge and skills in new, unexpected areas, you add value and broaden your horizons and network.

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5 Follow up and stay in touch

After you have made a connection with someone in another field, you need to follow up and stay in touch to maintain and strengthen the relationship. You can follow up by thanking them for their time, sending them something relevant or useful, or suggesting a next step. You can stay in touch by checking in regularly, commenting on their posts, congratulating them on their achievements, or inviting them to join a group or community. The goal is to keep the conversation going and show your genuine interest and appreciation.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sayyid Hannan Muhamed

Overthinker // Creative Strategist & Art Director ? Haris&Co
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Creative strategy transcends boundaries, integrating with diverse fields for community engagement. In marketing, comprehensive knowledge and connections are crucial. Effective communication fosters relationships, enhancing marketing efforts for freelancers and individuals alike. Research remains essential for informed strategies.

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You want to expand your network beyond your industry. How can you connect with people in other fields?

1

2

3

4

5

6

1 Identify your goals

2 Do your research

3 Find common ground

4 Provide value

5 Follow up and stay in touch

6 Here’s what else to consider

Creative Strategy

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You want to expand your network beyond your industry. How can you connect with people in other fields?

1

2

3

4

5

6

1 Identify your goals

2 Do your research

3 Find common ground

4 Provide value

5 Follow up and stay in touch

6 Here’s what else to consider

Creative Strategy

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