You want to create interactive content for your business. What tools should you be using?

To engage my audience actively, I incorporate polls and voting mechanisms into my content. Tools like Poll Everywhere or Slido allow real-time interaction, making my audience feel heard and valued. This not only boosts engagement but also provides me with instant feedback or opinions on various topics.

Try tools like Canva for interactive designs. For presentations and quizzes, Mentimeter or Poll Everywhere work well. H5P or ThingLink are good for interactive videos. If you use a content management system (CMS) like WordPress or Drupal, you can easily add interactive features to your website. These tools help keep your audience interested and boost engagement.

To create engaging interactive content for your business, consider leveraging these versatile tools: - Canva: Craft visually appealing graphics, presentations, and interactive designs effortlessly. - H5P: Integrate interactive elements like quizzes, games, and multimedia into your content seamlessly. - ThingLink: Transform static images into interactive experiences with embedded links, videos, and information. - Powtoon: Engage audiences with animated videos and presentations, making your content dynamic and memorable. Combine these tools to captivate your audience, boost engagement, and elevate your brand's online presence. The synergy of creativity and technology will set your interactive content apart

Thinking Quizzes Are Just for Fun is Naive ?? Underestimating the power of quizzes and surveys in interactive content is a rookie mistake. They are not just playful distractions but potent tools for audience engagement and data collection. Tools like Typeform and SurveyMonkey elevate these from mundane questionnaires to engaging experiences that yield valuable insights into customer preferences. The trick lies in creating quizzes that are not only fun but also insightful, guiding your content and product strategies.

Infographics, Short 2 minute videos, image sliders (carousels), biweekly or fortnightly newsletters, email newsletters, Polls and in mail contests can be a great way to churn the preferences of the audience. Besides this periodic assessments, or reviews post deployment, and social conversations help create back and forth interactions that help customers have a sense of belonging.

Calculators Aren't Just for Math Geeks ?? If you think calculators and estimators are boring, think again. They're invaluable for personalizing user experiences. Imagine providing a cost-saving calculator for your service - it's not just a tool; it's a tailored solution that demonstrates the tangible value of your offering. Tools like LeadDoubler and Calconic enable you to build these interactive elements, turning abstract benefits into concrete numbers. This is a surefire way to boost engagement and lead conversion.

To create calculators and estimators for your business, consider tools like Calculoid, Survey Anyplace, and Outgrow. These platforms offer intuitive interfaces and customizable templates to build interactive calculators and estimators without needing coding skills. They provide features such as conditional logic, customization options, and analytics to gather valuable data and insights from user interactions. By leveraging these tools, you can create engaging interactive content that helps your audience make informed decisions, drives engagement, and generates leads for your business.

You can create engaging infographics without hiring expensive designers using CANVA. Starting with a free plan is fine, but if you really want to elevate your content then I recommend investing in premium, which starts at just $120 per year (that's $10 per month!) for access to millions of premium assets (icons, graphics, images, videos, music, etc.). That alone is worth the cost since paying for royalty free assets from sites like Getty or Envato can be quite costly. You don't need any design skills to create good looking assets, but take some time to learn more about design either through LinkedIn Learning or sites like SmashingMagazine.com, and you will find that creating great design with Canva is definitely within your reach.

I am a fan of free tools and with the power of AI. now I use free AI tools that will create charts for me. I prefer LiveChatAI's free AI Bar Graph Maker and Pie Chart Maker to be exact. As visual content attracts more attention when it comes to numbers, taking advantage of some free charts or graph makers might be a good idea to consider.

Believing Infographics Are Outdated is Shortsighted ?? Overlooking the impact of infographics and charts in today’s content-saturated world is shortsighted. They transform dense data into digestible visual stories, enhancing audience understanding and shareability. Tools like Canva and Piktochart are not just design platforms; they are storytelling aides that can significantly amplify your content's appeal and comprehension. The key is to blend creativity with clarity, making complex information accessible and engaging.

To create infographics and charts, consider using tools like Canva, Piktochart, and Venngage. These platforms offer user-friendly interfaces and a wide range of templates and design elements to create visually appealing infographics and charts without the need for graphic design expertise. They provide features such as drag-and-drop functionality, customizable layouts, and a variety of data visualization options to effectively communicate information and engage your audience. By utilizing these tools, you can create compelling visual content that enhances your storytelling, simplifies complex data, and strengthens your overall content marketing strategy.

Search engines are increasingly valuing media diversity. Therefore, it is worth incorporating videos, images, infographics and other multimedia formats. This improves your user experience and, potentially, your ranking in search results. But before you start using tools like Canva or Pictochart, it's worth taking a few minutes to take a course or tutorial to at least understand the tool. It will save you a lot of time and, by better understanding the resource, you will be able to materialize your ideas much more quickly, which will impact the results and future engagement of your posts.

Interactive videos and podcasts offer engaging ways to connect with audiences. Interactive videos involve viewers in the content, increasing engagement and providing valuable data. Podcasts deliver content conveniently and can incorporate interactive elements for enhanced engagement and community-building.

If you're looking to create interactive content for your business, exploring Augmented Reality (AR), particularly with the advent of devices like the Apple Vision Pro, is a savvy move. AR offers an immersive dimension to your content, allowing you to create experiences that engage your audience in their own environment, making tutorials, interviews, or stories more impactful and memorable. With tools like Apple's ARKit, and platforms such as Unity and Unreal Engine, creating AR content has become more accessible, providing an innovative way to connect with your audience. These technologies not only enhance traditional interactive elements like buttons and quizzes but have the potential to bring a whole new level of engagement.

-Seenit is a good platform for self shot video creation and easy to use tool. - Having b-rolls amps up the video narrative. - Use appropriate noise cancellation devices to avoid any blurring audio/ echo in your shoots. - Make sure your video content has a lean storytelling. Don't try to create too many anecdotal references. - Identity energetic and passionate people who can be filmed. That adds a whole new perspective to the video. - Teleprompters are best for extracting better quality. PromptSmart is a good one.

Unlocking the magic of podcasts and interviews! Their conversational charm hooks audiences and boosts retention. But, let's be savvy with the long format – slice it into bite-sized reels and shorts. Spark interest, keep it snappy, and create an anticipation around the topic!

Creating compelling interactive videos and podcasts requires a combination of the right tools, strategic planning, and ongoing engagement with your audience. By focusing on creating valuable and engaging content, you can build a deeper connection with your audience and achieve your business objectives.

Interactive ebooks and magazines provide immersive reading experiences that engage audiences in new ways. These digital publications often include features such as embedded multimedia, interactive quizzes, clickable links, and animations, enhancing reader engagement and comprehension. By incorporating interactive elements, ebooks and magazines can transform static content into dynamic experiences, offering readers a more enjoyable and interactive way to consume information. This interactivity not only captivates audiences but also enables publishers to track reader interactions and gather valuable insights to improve future editions.

For crafting interactive ebooks and magazines, make sure you opt for a platform with everything you need. For me, that's a platform that allows me to create content without the need for a designer. If other stakeholders can review and leave comments in-app, even better. I also look out for a solution that has brand guardrails, dedicated user roles, etc. to keep things in check. This keeps my manager happy and allows me to sleep at night. Obviously, it should allow you to embed multimedia elements, such as video or animations since that's one of the biggest benefits of interactive content. Duh. Finding a platform to create, review, publish, and analyze your interactive content under one roof is the golden ticket. Enter Foleon. ??

The audience receiving the content is the basis of interaction. Therefore, knowing the audience is considered the most important tool, or we can call it the secret of successful interaction. After knowing the target audience, I can choose tools that suit them and make them interact. Before creating content, you must determine what type of content it is _Written content _Audio content _Visual content _Or multi-format content. After creating the content, customer feedback must be followed up. In order to evaluate the situation and know whether the content is useful or not, so that the experience can be benefited from in the future.

It is important for the audience that it guarantees you sustainability, but this happens when you know them well , and your interest in them is by following and focusing that there are apparent needs , and non-apparent needs, one of your goals is to shed light on them and make them felt, in addition to determining the type of content that is most influential and closest

Audience preferences, content relevance, design aesthetics, multimedia integration, platform compatibility, and accessibility.

Whenever possible, I love to go with the simplest solution. If you want to create more engaging and interactive content, then make your content more engaging! At the end of a post or article, add 4 words: "What do you think?" Sometimes that's all it takes to start a conversation around and about your content. Taking a forceful stance can also work, it will galvanize those who agree with you, as well as those who disagree.

LinkedIn polls are very good channel, just to interact with your audience and have a meaningful engagement. Ask relevant questions, and give quirky facts/details about the options in the poll. This can also act as primary research if you manage to get a decent number of responses to polls.