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You want to create content that is easy to find on search engines. How can you make sure it’s SEO-friendly?

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If you want to create content that is easy to find on search engines, you need to make sure it’s SEO-friendly. SEO stands for search engine optimization, which is the process of improving your website’s visibility and relevance for users and algorithms. In this article, you’ll learn some basic tips and best practices to optimize your content for SEO and attract more organic traffic.

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1 Choose your keywords wisely

Keywords are the words and phrases that people use to search for information online. They are also the signals that search engines use to understand what your content is about and how to rank it. To choose your keywords wisely, you need to do some research and analysis. You can use tools like Google Keyword Planner, Moz Keyword Explorer, or Ubersuggest to find out what your audience is looking for, how competitive the keywords are, and how they match your goals and intent. You should aim for keywords that are relevant, specific, and have a good balance between search volume and difficulty.

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Khalida Shaheen

Tech-Savvy Content Writer | Marketer | Book & Blog Reviewer | Crafting Words That Inspire & Engage
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To ensure your content is SEO-friendly, start by conducting keyword research to identify relevant terms your audience might use in search queries. Incorporate these keywords naturally into your content, including titles, headings, and throughout the body. Optimize meta tags, such as meta descriptions and alt text for images, to enhance visibility. Ensure your content is well-structured with clear headings and subheadings. Regularly update and add fresh content to keep it relevant, and focus on creating high-quality, valuable information that meets the needs of your audience. Lastly, promote your content through various channels to increase its visibility and attract more organic traffic.

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Brittany Herzberg

Get your podcast, blog, AND website to rank on Google so clients find you—while you get to escape social media burnout. ???The Basic B Podcast Host??? INFJ, 3/5 Mani Gen, ?? watcher.
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As an SEO & case study copywriter, I *always* encourage my clients to begin keyword research with social proof. When you look to your current/existing clients first—you save yourself the guesswork. See what clients have said on intake forms, onboarding questionnaires, in email exchanges, in Slack messages, etc. What they're saying and how they're saying it is very likely how future/potential clients are phrasing things. When we start keyword research with client quotes, we avoid using the jargon that they might not understand. Use the words your clients actually say to you to create content that is easy to find on search engines. And yes... it really can be this simple!

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2 Optimize your title and meta tags

Your title and meta tags are the elements that appear on the search engine results page (SERP) and influence how users and search engines perceive your content. Your title tag should be a main headline that describes your page, while your meta description should be a short summary that entices users to click. To optimize your title and meta tags, it is best to include your main keyword in both tags, preferably near the beginning. Additionally, you should write catchy and compelling titles and descriptions that match the user’s intent and expectations. Furthermore, keep your title tag under 60 characters and your meta description under 160 characters to ensure they are properly displayed on SERPs. Finally, avoid duplicate or misleading tags across your pages.

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3 Structure your content with headings and paragraphs

The structure of your content is critical for both readability and SEO. By using headings and paragraphs, you can divide your content into logical sections and subtopics, making it simpler for users and search engines to scan and comprehend. To structure your content with headings and paragraphs, you should adhere to some best practices. This includes using the <h1> tag for your main title and <h2> to <h6> tags for your subheadings, depending on the hierarchy. Additionally, it's important to include your keywords and variations in your headings, but without overstuffing or keyword stuffing. Furthermore, write clear and concise paragraphs that convey one main idea each, while utilizing transition words and sentences to connect your paragraphs and create a smooth flow.

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4 Add images and multimedia

Images and multimedia can be useful for making your content more appealing and engaging, as well as providing additional information and context. However, it's important to optimize them for SEO. Unoptimized images and multimedia can slow down page load speed, negatively impact user experience, and decrease your ranking potential. To make sure your images and multimedia are SEO-friendly, you should use relevant high-quality images that support the content's message; compress and resize files to reduce size; use descriptive and keyword-rich file names, alt texts, and captions; and choose the appropriate formats and tags (e.g., JPEG, PNG, GIF, MP4, or <video>).

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Brittany Herzberg

Get your podcast, blog, AND website to rank on Google so clients find you—while you get to escape social media burnout. ???The Basic B Podcast Host??? INFJ, 3/5 Mani Gen, ?? watcher.
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Images are the 2nd most popular way to search. If you're not titling images with keywords, you're missing a HUGE opportunity to incorporate SEO easily into your content! Here's what you do: 1. keyword research 2. re-title your image on your desktop/laptop 3. re-size your image (I like using TinyPNG.com) 4. add your image to your blog post or web page 5. add Alt-text to your image (If it's a screenshot, include the most important quote in the Alt-text. If it's an image, write a short & descriptive sentence or two about the photo.)

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5 Link to other relevant pages

Linking to other relevant pages, both within and outside your website, can improve your content’s credibility and value, as well as boost your SEO performance. You should use descriptive and natural anchor texts that indicate what the linked page is about and how it relates to your content. Linking to pages that are relevant, trustworthy, and helpful for your users is essential. Avoid linking to pages that are low-quality, spammy, or irrelevant to your content or niche. Balance your internal and external links and don’t overdo it - excessive or unnatural linking will not benefit you. By following these tips and best practices, you can create SEO-friendly content that is easy to find on search engines. Remember, SEO is an ongoing process that requires constant monitoring and improvement. Analyze your analytics, competitors, and trends regularly to ensure you’re up-to-date with the latest changes in the industry.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You want to create content that is easy to find on search engines. How can you make sure it’s SEO-friendly?

1

2

3

4

5

6

1 Choose your keywords wisely

2 Optimize your title and meta tags

3 Structure your content with headings and paragraphs

4 Add images and multimedia

5 Link to other relevant pages

6 Here’s what else to consider

Copywriting

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You want to create content that is easy to find on search engines. How can you make sure it’s SEO-friendly?

1

2

3

4

5

6

1 Choose your keywords wisely

2 Optimize your title and meta tags

3 Structure your content with headings and paragraphs

4 Add images and multimedia

5 Link to other relevant pages

6 Here’s what else to consider

Copywriting

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