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You want to build your Product Marketing network. How can you use Instagram?

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Instagram is not only a platform for sharing photos and videos, but also a powerful tool for building your product marketing network. With over one billion active users, Instagram can help you connect with potential customers, partners, influencers, and peers in your niche. In this article, we will show you how to use Instagram effectively for product marketing networking, and share some tips and best practices.

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1 Create a professional profile

The first step to build your product marketing network on Instagram is to create a professional profile that showcases your skills, experience, and value proposition. Your profile should include a clear and catchy bio, a link to your website or portfolio, and a consistent profile picture. You should also use relevant hashtags and keywords to optimize your profile for search and discovery. A professional profile will help you attract and impress your target audience, and establish your credibility and authority.

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Nishant Sharma

Helping Companies Drive Growth ? 9+ yrs Tech Entrepreneur ? STEM MBA Grad@ Fordham University, NYC ? Actively Seeking New Opportunities
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Profile Powerhouse: Craft a stellar bio, include website link, and use relevant hashtags for easy discovery. Community Champion: Engage with industry leaders and influencers through following, commenting, and participating with hashtags. Content Creator Extraordinaire: Share valuable and informative content showcasing your expertise and problem-solving skills. Collaboration Catalyst: Partner with others for joint projects, leverage user-generated content, and tag contributors for extended reach.

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Kislay Keshari

Product Marketing @ Pine Labs | SaaS | Fintech | Product | Growth
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Instagram when used properly can be more than just social media. Here' what you can do: 1. Craft a professional profile with a clear bio, relevant hashtags, and a link to your portfolio or website. 2. Follow product marketers, thought leaders, and influencers in your niche. Like, comment, and share valuable content to build relationships and showcase your expertise. 3. Post a mix of engaging content like product insights, industry trends, event highlights. NOTE: Make sure it's visually easy to follow. 4. Collaborate with other product marketers for co-created content, interviews, or live sessions.

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Larissa Menezes

Product Marketing Leader @Mercado Bitcoin ? transforming the world and economy through tokenization ?
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Em minhas mentorias para profissionais de marketing de produto ou que pretendem fazer a transi??o de carreira, sempre levo o seguinte discurso: se você é ou quer ser um PPM, SENTE NESSA CADEIRA. Assim como precisamos trabalhar o posicionamento de produtos, PMMs também precisam entender que devem trabalhar o seu próprio posicionamento como profissional. Sendo assim: - Deixe o seu perfil profissional, dando luz e ênfase para experiências que tangem marketing de produto - Produza conteúdos referentes a product marketing, se posicionamento como referência - Se conecte com profissionais e empresas desse ecossitema

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Alla S.

Brand & Marketing Communication Manager | Project Management Skills | Driven by global change | Exploring opportunities in Digital & Technologies
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Think of Instagram and you’ll imagine a feed of photos and videos - but now people’s habits have changed. According to the Future Trends, Alpha generation soak up skincare learnings from social media (sharing their regimes with the world on Instagram). At the same time gen Z are fatigued by fast-moving trends on social media that are impossible to keep up with.?Customers are continuing to look for more than just products from brands but the experience that comes with it. Brands must adapt to reflect the needs and identities of audiences and stay relevant. Building a Marketing Product Network in Instagram brands should choose quality over quantity to seeing positive results.

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2 Engage with your community

The second step to build your product marketing network on Instagram is to engage with your community. This means following, liking, commenting, and sharing content from other product marketers, industry experts, thought leaders, and influencers in your niche. You should also join and participate in relevant conversations, chats, and challenges, and use hashtags and stickers to increase your visibility and reach. Engaging with your community will help you build relationships, learn from others, and showcase your expertise and personality.

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Larissa Menezes

Product Marketing Leader @Mercado Bitcoin ? transforming the world and economy through tokenization ?
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Atualmente, em todo o mundo, existem comunidades de marketing de produto para profissionais trocarem insights, dores e estratégias. Mapeie as comunidades da sua regi?o e que fazem sentido para sua atua??o. No Brasil temos a Product Marketing Brasil e, internacionalmente, a Product Marketing Alliance. Recentemente, também construí uma comunidade que deve ganhar corpo em breve: Universo PMM, que já tem uma newsletter aqui no meu perfil. Para quem quiser entrar na comunidade, me chame :)

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3 Share valuable content

The third step to build your product marketing network on Instagram is to share valuable content that educates, entertains, or inspires your audience. Your content should reflect your product marketing skills, knowledge, and insights, and demonstrate how you can solve problems, create value, or generate results. You can use different formats, such as photos, videos, stories, reels, IGTV, or live, to showcase your work, projects, case studies, tips, or best practices. Sharing valuable content will help you establish your brand, position yourself as a leader, and attract opportunities.

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Autumn Hunt

Marketing Director @ Resi | GTM + Growth Leader
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Position yourself as the educator in the space. Offer free useful and/or inspiring content and leverage video as much as possible. On IG, you need to be on camera/behind the camera as the creator as much as possible. Link out to other platforms such as LinkedIn or a website that offers gated content (newsletter, etc.) for free or for a fee.

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4 Collaborate with others

The fourth step to build your product marketing network on Instagram is to collaborate with others. This means reaching out to other product marketers, industry experts, thought leaders, and influencers in your niche, and proposing mutually beneficial partnerships, projects, or campaigns. You can also leverage user-generated content, testimonials, or referrals from your existing network, and tag or mention them in your posts. Collaborating with others will help you expand your network, increase your exposure, and create value for your audience.

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Larissa Menezes

Product Marketing Leader @Mercado Bitcoin ? transforming the world and economy through tokenization ?
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Toda comunica??o é uma via de m?o dupla. Construa sua rede de profissionais e troque informa??es, dê mentorias pontuais e contribua com projetos da comunidade. Isso faz parte da constru??o do seu posicionamento como profissional.

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5 Measure and optimize

The fifth step to build your product marketing network on Instagram is to measure and optimize your performance. This means tracking and analyzing your metrics, such as followers, reach, engagement, impressions, clicks, conversions, or revenue, and using them to evaluate your goals, strategies, and results. You should also use tools, such as insights, analytics, or surveys, to understand your audience, their needs, preferences, and feedback. Measuring and optimizing your performance will help you improve your effectiveness, efficiency, and impact.

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6 Be authentic and consistent

The sixth and final step to build your product marketing network on Instagram is to be authentic and consistent. This means being true to yourself, your values, and your vision, and expressing them through your content, voice, and style. You should also be consistent in your posting frequency, quality, and tone, and follow a content calendar or plan to organize your ideas and themes. Being authentic and consistent will help you build trust, loyalty, and reputation, and stand out from the crowd.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Eran Kinsbruner

Lightrun’s Global Head of Product Marketing and Brand Strategy ?? Best-Selling Author ?? FinOps Certified Practitioner ?? Keynote Speaker?? Advisory Board??7 x Top LinkedIn Voice ??Marquis Who's Who Top Executive Listee
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To build your product marketing network on Instagram, focus on creating visually appealing content, use relevant hashtags, engage with your audience through comments and direct messages, collaborate with influencers, and run targeted ads to reach a broader audience. Consistency and authenticity are key to building a strong presence on the platform.

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You want to build your Product Marketing network. How can you use Instagram?

1

2

3

4

5

6

7

1 Create a professional profile

2 Engage with your community

3 Share valuable content

4 Collaborate with others

5 Measure and optimize

6 Be authentic and consistent

7 Here’s what else to consider

Product Marketing

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You want to build your Product Marketing network. How can you use Instagram?

1

2

3

4

5

6

7

1 Create a professional profile

2 Engage with your community

3 Share valuable content

4 Collaborate with others

5 Measure and optimize

6 Be authentic and consistent

7 Here’s what else to consider

Product Marketing

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