You want to build your personal brand. What are the benefits of self-employment?

It was March 2023… I quit my well-paid, stable job to have Freedom and Control. But, it looks like a fairytale what I'm having right now. Sunrise → Sea Beach → Morning Run → Sun Bath Home Office → Home Cooked Food Sunset → Family Time this is how it rewarded me.

You can work on your terms and your flexibility. Take up only projects and clients that your goals and values align with. You can do work at your own pace.

- Flexibility to wear pajamas to work. - You call the shots, boss. - Kiss 9-to-5 goodbye forever. - Be yourself, not a cubicle. - Coffee breaks on your terms. - Enjoy bossing yourself around!

Being your own boss allows you to craft your ideal work style and choose projects you're passionate about. This freedom to express yourself through your work can significantly boost your personal brand.

There are many benefits. - Drink coffee while working. - Wear pajamas and work. Nobody asks. - Flexibility in work time. Take breaks in the middle. - Work anywhere you want. All you need is skill, laptop, internet and unshakeable will.

I resonate with this aspect so much. I resist being defined as anything in a singular way: "a coach", "an entrepreneur", "a writer", "a poet", "a playwright", "a theatre performer", "a painter", "a mother"... Yes I can list them all out but I am not the simple sum of them. I look for ways to integrate and compound them so that they inspire each other and I become something else - a being that is uniquely me. And I wholeheartedly appreciate the life of my choice as a solopreneur which allows me to do just that.

You are in complete control when you work for yourself. Any new idea or experiment does not need any consensus and does not need anyone else’s approval. Great place for risk-takers to be. Of course, this does not mean being impulsive but being open to something new and different. It can be new ideas, technology, a new way of doing business, a new way to design, or even a brand-new career path for yourself.

The first time I decided to post was the most exciting! The FREEDOM feeling came with being able to post whatever I wanted. It came with being able to connect with whomever I wanted. It came with being able to design my profile however I wanted. It came with being able to speak however I wanted. You my dear, are free to choose how you want to your online presence to be like, what emotions you want to transmit, how do you want others to feel. Your brand = your mirror.

Being a successful solopreneur tells a lot about a person. It says this person can work independently, take risks, make ends meet, and have many other proven strengths and positive qualities. It is a proven record that speaks for itself; no other mention or advertising is necessary.

Nr 1 reason clients come to me - They want to establish themselves as leaders. It's 2024, if you're not online with your services, what are you doing? Establishing yourself as an expert starts with: - Building your personal brand on LinkedIn - Creating yummy offers - Expanding your network - Being visible online (so engaging with others) No one will notice you, unless you make them notice you!

- Self-employment offers significant benefits, including opportunities for growth and development. - As a self-employed individual, you have the freedom to set your own goals and tackle challenges independently. - You can innovate and cultivate your personal brand to adapt to changing market trends by staying attuned to your audience and acquiring new skills. - With a solid grasp of current industry trends, you can explore new sectors and expand your reach. - Diversifying your products, services, and income streams becomes possible, fostering continuous growth and development in self-employment.

As per me, great benefits of self-employment include growth and development. If you are self-employed, you can design your own goals, and you are responsible for handling any challenges that arise. You can innovate and build your personal brand in changing market trends by understanding your audience and updating new skills. Once you have a better understanding of current industry trends, you can expand yourself into new industries. You can diversify your products and services, and look for new opportunities to diversify your income streams. Growth and development are inherent to self-employment."

I learnt everything I know about LinkedIn on Linkedin. I spent around 6h a day on LinkedIn when I started out. I simply became obsessed. (and for a reason) By following big creators, people in your "dream" industry, saving posts, joining webinars, attending workshops, engaging with others, networking and reading&learning from posts here, I managed to speed-up my process of becoming self-employed by 80%. Curiosity leads to fast-paced growth. (at least from my experience)

- Being part of a great team or holding a high-paying position isn't enough if it doesn't bring joy. - Job satisfaction and fulfillment are essential for maintaining a happy and engaged mindset at work. - Choosing to pursue what brings you joy can lead to a real sense of accomplishment, even if you're working alone in your enterprise.

Before you pursue you passion, purpose or mission, you HAVE TO: 1. Ask yourself: Who am I and who do I want to be? 2. Ask yourself: Why am I building my personal brand? 3. Ask yourself: What are my values? 4. Ask yourself: Who do I find inspiring and why? 5. Ask yourself: What is my burning desire? There's many more questions you can ask to truly understand what is the big WHY. And this step is cruical before you go on to celebrate autonomy and drive into complete madness only because you didn't do the "homework". Then you can go to pursue your dreams, my dear.

You could be a part of an amazing team and at a high-paying position, but if it doesn't spark joy, it won't last! Job satisfaction and fulfilment are cornerstones of a happy and engaged mind at work. And, when you choose to "fly with it", you get a real sense of accomplishment even if you're the only one at the helm of your enterprise.

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Being self-employed for most of the last two decades has given me profound insights into the benefits of this career path for personal branding, despite the challenges entrepreneurs face. Autonomy is a significant advantage, allowing me to shape my work in alignment with my values, purpose, and vision, empowering the development of a strong and authentic personal brand. The diversity of projects and clients encountered while self-employed enhances adaptability and widens my skill set, reinforcing the uniqueness of my personal brand. The direct relationship with clients cultivates trust and credibility, contributing to a robust personal brand built on genuine connections and impactful work.

Self-employment, when building a personal brand, offers significant benefits. It provides the freedom to set your own schedule and work from anywhere, granting flexibility and autonomy. Additionally, it allows for pursuing passion projects and tailoring services to personal strengths, fostering a more fulfilling career. Moreover, self-employment offers the opportunity to establish a lasting reputation and legacy based on individual expertise and values, paving the way for personal satisfaction and professional success.

Embarking on self-employment fosters a unique connection that an employee might not experience within a traditional organization. To an owner, the company becomes akin to a second child, and for many, it takes precedence as their first. The branding initiated by the employer inherently mirrors the authentic essence of the company's vision and mission, effectively conveying the message in its truest sense. While owners might not be marketing or branding experts, the underlying thoughts, ideas, and stories remain genuine to the core. In instances where expertise in branding and marketing is needed, there's always the option to enlist the services of professionals.

- Self-employment offers numerous advantages when building a personal brand. - It provides the freedom to create your own schedule and work from any location, offering flexibility and independence. - Pursuing passion projects and aligning services with personal strengths leads to a more fulfilling career. - Additionally, self-employment allows for establishing a lasting reputation and legacy based on individual expertise and values. - This path paves the way for personal satisfaction and professional success.