You want to build a professional network in GIS. What are the best ways to use social media?

1 Choose your platforms

Not all social media platforms are created equal when it comes to networking in GIS. Some are more suited for specific purposes, audiences, and formats. For example, LinkedIn is a great place to showcase your resume, find job openings, and join professional groups. Twitter is ideal for following the latest trends, news, and events in GIS, as well as engaging with influencers and experts. Instagram and Pinterest can help you display your visual projects and portfolios, while YouTube and Vimeo can host your tutorials and demos. Facebook and Reddit can offer you access to diverse and active communities of GIS users and enthusiasts. Depending on your goals, preferences, and time, you can choose one or more platforms that fit your needs.

2 Create your profile

Once you have chosen your platforms, you need to create or update your profile to reflect your GIS interests, skills, and goals. Your profile is your online identity and your first impression to potential contacts, so make sure it is clear, concise, and professional. Include relevant information about your education, experience, projects, and achievements in GIS. Use keywords and hashtags that are related to your field and niche. Add a photo or a logo that represents you or your brand. Link to your other social media accounts, website, blog, or portfolio if you have them. And don't forget to update your profile regularly to keep it fresh and current.

3 Connect with others

The next step is to find and connect with other GIS users and professionals on social media. You can start by following, liking, commenting, and sharing posts from people and organizations that you admire or want to learn from. You can also join groups, forums, chats, and webinars that are related to your GIS topics of interest. These are great places to ask questions, share insights, offer feedback, and exchange ideas. Be respectful, polite, and helpful when interacting with others, and avoid spamming, trolling, or self-promoting. You can also reach out to people directly via messages or emails, but make sure you have a clear and relevant reason to do so, and don't expect an immediate response.

4 Share your work

One of the best ways to showcase your GIS skills and knowledge on social media is to share your work. You can post your projects, portfolios, maps, analyses, reports, articles, or presentations on your platforms of choice. You can also create and share original content, such as blogs, podcasts, videos, or infographics, that demonstrate your expertise, creativity, or passion for GIS. Sharing your work can help you gain exposure, feedback, recognition, and opportunities in the GIS field. However, be careful not to violate any copyright, privacy, or ethical rules when sharing your work, and always give credit to your sources and collaborators.

5 Learn from others

Another benefit of using social media for networking in GIS is that you can learn from others. You can follow the latest developments, innovations, and best practices in the GIS field by following reputable sources, such as journals, magazines, associations, institutions, or companies. You can also learn new skills, tools, or techniques by watching tutorials, webinars, or courses from experienced or certified GIS instructors. You can also participate in challenges, competitions, or hackathons that can test your abilities and expose you to new ideas and problems. Learning from others can help you improve your GIS skills, knowledge, and confidence.

6 Be consistent

The last tip is to be consistent in your social media networking in GIS. Networking is not a one-time event, but a continuous process that requires time, effort, and commitment. You need to maintain and nurture your online relationships by staying in touch, providing value, and showing appreciation. You also need to keep your profile and content updated, relevant, and engaging. You also need to monitor your online reputation, feedback, and analytics, and adjust your strategy accordingly. Being consistent can help you build trust, credibility, and loyalty in your GIS network.