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You want to break into a new industry. How can you build a network that opens doors?

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You want to break into a new industry. How can you build a network that opens doors? Whether you are looking for a career change, a new challenge, or a fresh opportunity, switching industries can be exciting and rewarding. But it can also be daunting and risky. How do you convince potential employers, clients, or partners that you have the skills, knowledge, and passion to succeed in a different field? How do you find the right contacts, mentors, and advocates who can help you navigate the transition? How do you leverage your existing network and expand it to include new connections? In this article, we will share some tips and strategies on how to build a network that opens doors for you in a new industry, based on the principles of customer experience.

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Julien Rio

International Marketing Leader ☆ LinkedIn Top CX Voice ☆ Keynote Speaker ☆ Certified Customer Experience Professional ☆…
Alex Pirouz

3X Exits | Investor | Host of Scale | Car Enthusiast | Mentor | Speaker
Brandon Carbol

Entreprenuer

1 Identify your value proposition

Before you start reaching out to people in your target industry, you need to have a clear and compelling answer to the question: what can you offer them? What are the unique skills, experiences, and perspectives that you bring to the table? How can you solve their problems, meet their needs, or add value to their projects? Think of yourself as a product or service that you want to market to your potential customers. What are the benefits and features that differentiate you from the competition? How can you communicate them effectively and succinctly? Write down your value proposition and use it as a guide for your networking efforts.

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Brandon Carbol

Entreprenuer
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Identify the entire supply chain and key players. Start there. Ask what the problems are at every level, and you'll start to get a sense of what solution may be well received, and definitely come away with a great marketing strategy when bringing it to market.

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Arbnora Mayer

Alles ist m?glich dem, der glaubt.
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Bevor du in eine neue Branche einsteigst, ist es wichtig, zu verstehen, was du der Branche bieten kannst. überlege, welche F?higkeiten, Kenntnisse und Erfahrungen du mitbringst und wie diese einen Mehrwert für potenzielle Kontakte und Unternehmen in der Branche darstellen k?nnen. Indem du dein einzigartiges Wertversprechen identifizierst, kannst du gezielt auf die Bedürfnisse und Anforderungen der Branche eingehen und deine Chancen auf den Aufbau eines erfolgreichen Netzwerks erh?hen.

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INFLUENTIAL KENYA

Igniting Brands with quick-witted Strategies | Crafting Compelling Online Narratives | Your ideal partner for brand,product and service promotion -email us : [email protected]
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To build a network that opens doors in a new industry, start by researching key players, organizations, and events in the industry to identify potential contacts. Attend industry conferences, seminars, and networking events to meet new people and establish connections. Finally, engage with industry professionals on social media platforms like LinkedIn, and offer to help or collaborate on projects to demonstrate your value and expertise.

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Lambo Zou

4K Followers - Furniture Hardware Expert | Smart Home Systems | Niche Product Development | Advanced Manufacturing | Material Science | Sourcing Specialist
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To break into a new industry, networking is crucial. Start by researching key players and attending industry events, conferences, and workshops. Engage with professionals through social media platforms like LinkedIn, joining relevant groups and participating in discussions. Offer to collaborate on projects or provide value through knowledge-sharing. Request informational interviews with industry insiders to gain insights and expand your network. Volunteer for industry-related organizations or events to showcase your skills and expertise. Consistently follow up with contacts, nurturing relationships over time. Remember, authenticity and genuine interest in others go a long way in building a strong network that opens doors in a new industry.

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Eduardo Castejón

Head of Sales & Account Executive @ Val-u | Automation, Integrations and AI for B2B Tech Sales
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It is paramount to understand the underlying challenges that industry faces in relation to the services and experiences you have. Existing networking, be it professional or through alumni is great and you should exploit it. Also, you may not be able to reach big players, but SME's present a good opportunity to make a market entry and gather a reputation.

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2 Research and target your audience

Once you have defined your value proposition, you need to identify who are the people who can benefit from it and who can help you achieve your goals in the new industry. Do some research on the industry trends, challenges, opportunities, and players. Find out who are the influencers, decision-makers, experts, and innovators in your field of interest. Learn about their backgrounds, interests, pain points, and aspirations. Use online platforms like LinkedIn, Twitter, or industry-specific forums and blogs to find and follow them. Create a list of target contacts and prioritize them based on their relevance, accessibility, and potential impact.

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Arbnora Mayer

Alles ist m?glich dem, der glaubt.
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Um ein starkes Netzwerk in einer neuen Branche aufzubauen, ist gründliche Recherche unerl?sslich. Identifiziere die wichtigsten Akteure, Unternehmen und Organisationen in der Branche sowie relevante Veranstaltungen, Konferenzen oder Netzwerkevents. Nutze vorhandene Online-Plattformen wie LinkedIn, um potenzielle Kontakte zu finden und trete aktiv mit ihnen in Kontakt. Zeige Interesse an ihrer Arbeit und ihrem Unternehmen und biete deine Hilfe und Expertise an, um einen positiven ersten Eindruck zu hinterlassen und das Interesse an einer weiteren Zusammenarbeit zu wecken.

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3 Build rapport and trust

After you have identified your target audience, you need to establish a connection with them. Don't just send them a generic message or email asking for a favor or a job. Instead, focus on building rapport and trust by showing genuine interest, appreciation, and value. Start by engaging with their content, such as liking, commenting, or sharing their posts, articles, or podcasts. Provide thoughtful feedback, insights, or questions that demonstrate your knowledge and curiosity. Then, reach out to them personally with a personalized message that mentions something you have in common, compliments their work, or expresses your admiration. Explain why you are contacting them and what you hope to achieve. Ask for their advice, opinion, or feedback on something related to their expertise or experience. Offer to help them with something they might need or want. Be respectful, polite, and concise.

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Arbnora Mayer

Alles ist m?glich dem, der glaubt.
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Beim Aufbau eines Netzwerks in einer neuen Branche geht es nicht nur darum, Kontakte zu knüpfen, sondern auch um den Aufbau von echten Beziehungen und Vertrauen. Investiere Zeit und Energie, um pers?nliche Beziehungen aufzubauen, indem du dich für die Arbeit und die Interessen deiner Kontakte interessierst und authentische Gespr?che führst. Suche nach gemeinsamen Interessen oder Zielen, die eine Grundlage für eine langfristige Zusammenarbeit bilden k?nnen, und bemühe dich darum, Vertrauen und Glaubwürdigkeit bei den Personen in deinem Netzwerk aufzubauen.

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4 Maintain and nurture the relationship

Once you have initiated a conversation with your target contacts, don't let it die out. Follow up with them regularly and keep them updated on your progress and achievements. Share relevant and useful information, resources, or opportunities that might interest them. Congratulate them on their successes and milestones. Invite them to join or attend events, webinars, or workshops that you are hosting or participating in. Introduce them to other people in your network who might be valuable or beneficial for them. Ask for referrals, recommendations, or introductions to other contacts in the industry. Thank them for their support and guidance. Show them that you value and respect their time and expertise.

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Arbnora Mayer

Alles ist m?glich dem, der glaubt.
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Der Aufbau eines Netzwerks ist ein kontinuierlicher Prozess, der regelm??ige Pflege erfordert. Halte regelm??igen Kontakt zu deinen Kontakten, sei es durch pers?nliche Treffen, Telefonate oder E-Mails, um die Beziehung zu st?rken und auf dem Laufenden zu bleiben. Zeige Interesse an ihrer Arbeit und ihren Projekten, biete deine Hilfe und Unterstützung an und suche nach M?glichkeiten zur Zusammenarbeit oder zum Austausch von Ressourcen und Informationen. Gleichzeitig solltest du auch bestrebt sein, dein Netzwerk kontinuierlich zu erweitern, indem du nach neuen Kontakten und M?glichkeiten Ausschau h?ltst, um deine Reichweite und Einflussm?glichkeiten zu erh?hen.

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5 Expand and diversify your network

As you build and nurture your relationships with your target contacts, you will also have opportunities to expand and diversify your network in the new industry. You can do this by joining or creating online or offline communities, groups, or forums that are relevant to your field of interest. You can also attend or host events, webinars, or workshops that showcase your skills, knowledge, or passion. You can also volunteer or collaborate on projects, initiatives, or causes that align with your values and goals. These activities will help you meet new people, learn new skills, gain new insights, and demonstrate your value and credibility.

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Rebecca Moore

Recruitment Consultant- Sales and Commercial, Saudi Arabia
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To build a network in a new industry, attend industry events, join relevant online communities, and connect with professionals on platforms like LinkedIn. Engage in conversations, demonstrate genuine interest, and seek informational interviews to learn more about the industry. Building relationships through networking can open doors by providing insights, introductions, and opportunities in your desired field.

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Arbnora Mayer

Alles ist m?glich dem, der glaubt.
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Um ein vielf?ltiges und robustes Netzwerk aufzubauen, ist es wichtig, über den Tellerrand hinauszuschauen und verschiedene Perspektiven und Erfahrungen einzubeziehen. Suche aktiv nach Kontakten aus verschiedenen Branchen, Berufsfeldern und Hintergründen, um von ihren unterschiedlichen Kenntnissen und Erfahrungen zu profitieren. Teilnahme an branchenübergreifenden Veranstaltungen, Meetups oder Networking-Gruppen kann eine gute M?glichkeit sein, neue Kontakte zu knüpfen und dein Netzwerk zu erweitern. Indem du dein Netzwerk diversifizierst, kannst du dein Wissen und deine F?higkeiten erweitern, neue Chancen entdecken und potenzielle Risiken minimieren.

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Michael Rae

Implementation Manager @ Rocketlane | Driving Customer Outcomes | "Every customer has a story; help them tell it"
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Leverage peers to make introductions. If you don't know someone in the industry, find a sales rep on Linkedin, they almost always will talk and can make introductions or help deliver your resume to a recruiter. Just remind them that they probably can get a finders fee.

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6 Be authentic and generous

The most important thing to remember when building a network that opens doors in a new industry is to be authentic and generous. Don't pretend to be someone you are not or exaggerate your abilities or achievements. Don't spam or harass people with unsolicited requests or messages. Don't expect immediate results or favors from your contacts. Instead, be yourself and showcase your personality, strengths, and passions. Be generous and offer your help, support, and value to your contacts without expecting anything in return. Be patient and persistent and keep learning and improving. By doing this, you will not only build a network that opens doors, but also a network that lasts and grows.

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Arbnora Mayer

Alles ist m?glich dem, der glaubt.
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Letztendlich ist Authentizit?t der Schlüssel zum Aufbau eines erfolgreichen Netzwerks. Sei du selbst und zeige echtes Interesse an den Menschen und Unternehmen, mit denen du in Kontakt trittst. Sei bereit, anderen zu helfen und Unterstützung anzubieten, ohne sofort etwas im Gegenzug zu erwarten. Indem du gro?zügig und hilfsbereit bist, kannst du Vertrauen und Respekt gewinnen und langfristige Beziehungen aufbauen, die von gegenseitigem Nutzen gepr?gt sind.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Julien Rio

International Marketing Leader ☆ LinkedIn Top CX Voice ☆ Keynote Speaker ☆ Certified Customer Experience Professional ☆ Author ☆ Entrepreneur ☆ #CXTherapy ☆ #MarketingBlueprint
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Add value and be humble. I had to change industry a good 9 times in my career, and each time, starting from the bottom, I had to climb my way up. Since you can't be better than people who have been in the industry for decades, be humble. Learn from them, listen to what they have to say, then try to bring value. Whether it is interviewing experts, co-writing white papers with them, asking for their opinion, proposing new ideas, don't just come empty handed. Humility and value go a long way in building relationships that will earn you a spot in a new industry.

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Alex Pirouz

3X Exits | Investor | Host of Scale | Car Enthusiast | Mentor | Speaker
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One of the best ways to do this is to develop strategic partnerships. If implemented successfully, this strategy can help you get in front of a lot of prospects very quickly with little to no money spent on sales/marketing. Also, because the partner you're about to align with has already built an existing relationship with a group of people who know, like, and trust them, your conversions will be much, much higher than if you reached out cold. Sit down and create a list of businesses that would make an ideal partner. Ask yourself, where are your clients going before, during, or after your service? Once you have this, then it's a matter of crafting an offer that's so compelling that they can't help but want to get involved.

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You want to break into a new industry. How can you build a network that opens doors?

1

2

3

4

5

6

7

1 Identify your value proposition

2 Research and target your audience

3 Build rapport and trust

4 Maintain and nurture the relationship

5 Expand and diversify your network

6 Be authentic and generous

7 Here’s what else to consider

Customer Experience

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You want to break into a new industry. How can you build a network that opens doors?

1

2

3

4

5

6

7

1 Identify your value proposition

2 Research and target your audience

3 Build rapport and trust

4 Maintain and nurture the relationship

5 Expand and diversify your network

6 Be authentic and generous

7 Here’s what else to consider

Customer Experience

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