You want to boost your automotive sales performance. How can you use technology to get there?

It’s all about trust and transparency. The consumer comes to the dealership with their guard up. Encourage your team to provide hospitality first, offer the information the guest is seeking and take it from there. It’s ok to give up control to gain control.

Using digital retailing tools to meet customers wherever they want to start their deals improves the purchase experience and makes your team more efficient with their time. A bonus is that numerous studies have shown that deals started online tend to be more profitable too.

At first i was hesitant to use CRM and as usual i was afraid of change, And after a huge hesitation and working under startup environment , where the implication of software takes time and setting up the tool take more time as it would be the first tool and had felt like the "Micro Management had got a tool". Later it was a breeze to use that once it is done with CRM setup you can actually concentrate on your sales more than updating 15+ sheets and creating forecast report then automating that spending less time in weekly updates and achieving the sales was much more easier and comfortable. Once you are familiar with 1 CRM moving to other trying that would be more better and you keep getting better day by day.

To boost automotive sales performance: Implement CRM software for managing leads and customer interactions. Use digital marketing techniques like social media and email marketing. Offer virtual showroom experiences through VR or AR technology. Enable online appointment scheduling for test drives and service. Utilize data analytics for insights into customer behavior and market trends. Integrate online sales platforms for seamless transactions. Invest in staff training to leverage technology effectively.

Social Media & Lead Generation In sales - it should be done only from Marketing and Not Sales - Thats the notion in most of our heads because of the Myths created by lots of examples. We should work on getting both streamlied in process as Social Media is a vast topic , Linkedin , Instagram , Facebook etc have good way of generating leads and mentioning what we are trying to achieve to particular or wider audience. Being consistent is the key , Using automated tools to engage more with your prospects in Social Media is quick, Understanding Busying persona and Connecting with prospects and customer and engaging them on various topics would be effective.

Digital Marketing Use SEO, Key words, Targeted Area YouTube Ad, Targeted Social Media Boost, Email Marketing, Bulk WhatsApp message, Influencer Marketing in target Area.

CRM and Social tools play an important role in the automotive industry as your product leaves its imprint and value in the marketplace. People want to know more. It gives personality to employee values and personal development.

Podemos considerar a personaliza??o e a busca pela melhor experiência do cliente através da tecnologia como meios de enriquecer as estratégias de vendas automotivas, alinhando com as expectativas do consumidor.