So you want to ''truly'' boost Customer Loyalty? Make excellent CX and Personalization the core of every interaction. For executives out there reading this, it’s about recognizing that customers today expect experiences tailored to their unique preferences and values (not a one size fits all). By leveraging data, insights (from customer and staff) thoughtfully, we can craft interactions that resonate on a personal level, making each customer feel understood and valued. Personalization isn’t just a ''nice-to-have''; it’s a Strategy. When CX is prioritized at the executive level, it becomes a powerful lever for sustainable competitive advantage

Si quieres fidelizar a un cliente y quebrar las barreras psicológicas con las que llegan a ti, te recomiendo: - Da la bienvenida con una sonrisa y tono de voz amigable. - Preséntate con tu nombre. (Humanízate) - Comunica que estás ahí para ayudarlo y que estarás atento para absolver sus dudas o requerimientos. - Dale espacio. No quieres que el cliente se sienta incómodo o ser esos vendedores que son la sombra del consumidor. - En lo posible, pregunta el nombre del cliente. - Aplica la técnica del rapport y demás estrategias de PNL. Recuerda que lo más importante en cualquier interacción es tu comunicación no verbal y mantener una escucha activa. Mantente seguro de ti, trasmite confianza y posiciónate como un especialista.

The Loyalty build up is based upon : - Better Customer Experience - Mapping and uplifting the Loyalty Journey And the backbone of the enhancement ongoing program is launching the “ Customer effortless” steam of work Easiness / effortless is the main driver of loyalty, not forgetting the commercial dimension of loyalty ! The VOC platform associated with agile approaches shall sustainably represent the main source for the CX optimization work !

Start from the basics, always ensure that the foundation is solid. What can we refer to as the foundation? Customer Service Product or Service Efficacy Customer Journey Communications Then, next Personalization - you would need assistance in this area, CRMs are your best bet to be able to keep track of customers interactions for information. There is a caveat, there has to be intentionally in the usage, else, it is of no use. Have your SOP around collation of data and usage of the data to customize the experience of customers If these are managed right, you would come across as a customer centric company and then build a loyal customer base. Everything else would seem like the cherry on the pie.

Na minha experiencia uma das principais maneiras de fidelizar o cliente é fazer com que ele se sinta acolhido, ouvir o cliente e mostrar real interesse em resolver o problema e buscar enxergar o problema do cliente e uma solu??o para esse problema mesmo que isso envolva passar por algo além do servi?o que você fornece, assim trazendo ao cliente aquela sensa??o de que ele é especial e importante para a empresa e isso trás um la?o e um vinculo com a empresa.