You need to write copy for social media marketing. What tools can help you get the job done?

Building a system is a key secret when you're creating content. One tool that can help you build and organize your system is Notion. It offers a wide range of features, including a content calendar, built-in grammar checker, integrated AI tools, and more.

Copywriting tools use artificial intelligence i.e. frase.io to take care of your headline, caption, ad, social media post, and even SEO. You can try it out

Craft compelling social media copy with these tools: Grammarly: Polishes writing for errors. CoSchedule Headline Analyzer: Scores headline effectiveness. Hemingway Editor: Enhances readability. Canva: Creates visually appealing graphics. Buffer: Schedules and manages posts. BuzzSumo: Identifies trending topics. WordCounter: Monitors word count. Thesaurus.com: Expands vocabulary. Trello: Organizes content creation tasks. Google Analytics: Tracks copy performance metrics.

For social media marketing copy, tools like Canva or Adobe Spark can help create visually engaging graphics. Buffer or Hootsuite assist in scheduling posts and managing multiple platforms efficiently. Grammarly ensures error-free writing, while BuzzSumo helps generate content ideas and track performance.

ChatGPT is doing a ton of content and can do a lot of the grunt work. But social media is all about making meaningful connections. Feel free to use it to augment your initial work, but always put the extra effort in to add your flair. You can also work this same thing backward. Write a short post on your own. Don't worry about spelling or errors. Then, tell ChatGPT to help you improve it based on your audience. You can even feed it customer profiles to help, and then you can also ask it to optimize the post based on keywords that will help you reach your market.

A headline analyzer is one of the appropriate tools to be used when writing copy for social marketing because the heading of the content will give the audience insight into what the body of the content would be. A moment the headlines is vague, not catchy, boring, hard to understand, too long, lack clarity, or not psychologically constructed, the audience will lose interest and never bother about what the body of content would contain. Any professional content writers are expected to make their headline catchy, precise and concise, accurate, and appropriate usage of keywords that will be psychologically relatable.

A grammar checker is very important for typos so as to avoid skepticism from the audience and to command more respect for your product. Never forget that the way your content appears will determine an imaginary picture of the owner of the product or services. An example of a grammar check to use is Grammarly or Quillbolt.

Some of the best plagiarism checkers on the market include: Copyscape: A very cost-effective way to check your content for plagiarism. It's ideal for short-form social media content, as it's priced per word it checks. Scribbr: Scores highest across most quality metrics, although it can be a bit impractical in industries with a lot of technical terms/jargon. Originality.ai: A fairly new, innovative tool that has the best AI detection in my experience. I'd caution against free plagiarism checkers, as some of the paid options are quite cheap, but are miles away in quality.

Often when you write for social media, you build up a whole strategy and create a lot of your copy in advance. From that point of view employing a scheduler is great - most social media offer integrated scheduling tools within the platforms but if you truly want to be on top of your game using something like Agorapulse might be the best solution!

Scheduling your content is the best thing you can do to make the process easier. There are many tools out there, but I prefer Hootsuite. It is very easy to use and supports most social media platforms.

Você pode montar um calendário simples em um excel que fique editável para poder distribuir o conteúdo de forma que cumpra seu papel. Exemplo na semana ter 3 postagens: Segunda, 14h post de topo (reels) / Quinta, 16h post de CTA /Domingo, 19h post informativo (carrossel). Criar esse calendário e usar uma ferramenta como o Trello para criar o conteúdo e descri??o, ajuda muito você a ter o overview de tudo que está sendo feito, principalmente quando tem campanhas sazonais.

Lately I've been using two video tools to extract content from videos for my clients, and to create my own content. Vidyo and Wisecut break up long videos into short clips for Instagram reels, YouTube shorts, etc. Wisecut transcribes everything, too. I use it with the recordings of Zoom calls I have with my clients. A 10-15 minute call (or one of my own 10 minute videos) will usually yield 3-4 usuable clips and a dozen ideas for writing more. Wisecut gives you more quality control, so I use it for my clients. I use Vidyo for my own content. It's faster and it does everything, even scheduling. FYI, I would rate these tools an 8 out of 10. They're not perfect, but they save me hours of time.

You might want to use a tool that checks if the copy is AI generated. If you want your social media copy to be SEO optimised, there are chances that it won’t be ranked as high as human written content. So consider using tools like Copyleaks and others that can detect AI content.