You need to up your marketing analytics game. What tools should you be using?

Website traffic and user behavior: Google Analytics, Hotjar, Clicky. Social media analytics: Sprout Social, Buzzsumo, Brand24. Email marketing analytics: Mailchimp, Constant Contact, Klaviyo.

Elevate marketing analytics with tools like Google Analytics for website insights, Google Tag Manager for tracking, Hotjar for user behavior, SEMrush for SEO analysis, Mailchimp for email metrics, and social media analytics tools (e.g., Hootsuite). CRM tools like HubSpot provide customer data, while Tableau aids in visualizing complex data. Additionally, A/B testing platforms like Optimizely refine strategies. Ensure a comprehensive analytics stack tailored to specific business needs for informed decision-making.

Your online presence - Website & Social media! It is the best way to collect and analyze data and most importantly update and improve yourself. Be a good listener.

To enhance your marketing analytics, consider using tools like Google Analytics, Adobe Analytics, HubSpot, Hootsuite, SEMrush, and Tableau for valuable insights into customer behavior, campaign performance, and overall marketing effectiveness.

Website Analytics - GA360, GTM, Hootsuite & Hotjar SEO Analysis - SemRush & Google Trends Email Marketing Tool - HTML, Marketo & iCIMS Social Media Scheduling - Hootsuite

Para ter uma vis?o consolidada de todos os seus dados em uma única ferramenta simplifica muito a compreens?o dessas informa??es. A abordagem eficaz para alcan?ar isso é utilizar uma ou mais ferramentas que permitam a cria??o de gráficos, relatórios e outros elementos de suporte, tornando possível a análise de insights e KPIs essenciais. Na minha opini?o, as ferramentas mais abrangentes para essa finalidade s?o o Google Data Studio e o Power BI. Gosto delas porque possibilitam a integra??o de dados de diversas fontes de maneira personalizada. Facilitando ent?o a visualiza??o dos dados e monitoramento dos mesmos para uma tomada de decis?o mais assertiva.

Visualizing marketing analytics data is essential for clarity and communication. Tools like Google Data Studio, Tableau, Power BI, and Databox enable creation of dynamic dashboards and reports, showcasing KPIs and trends from diverse data sources. Customization and sharing features facilitate collaborative decision-making and ongoing progress monitoring, enhancing marketing effectiveness. ????

Those old cliches still apply: ‘a picture is worth a 1000 words’. Good shout-out for Canva, a great Aussie success story! Cleanskin leadership too!

Story-first Dashboards: We pivoted from mundane graphs to crafting narratives. Using Power BI, I wove our client's annual data into an "insight story" highlighting challenges and victories. This approach didn't just show numbers, it engaged them in a data-driven journey. Interactive Real-Time Insights: Databox wasn't just a reporting tool; it became a live discussion board. In strategy sessions, we'd project our dashboard and watch real-time data provoke real-time decisions. Empowering the team with immediate insights led to dynamic, data-fueled brainstorming sessions.

Visualizing data is such a powerful way to tell a story with your data. I am a very visual person, and plain, raw data just doesn't do much for me. Some tools I use to visualize my data include: - Conditional formatting in Excel. When you are dealing with raw data, conditional formatting helps identify trends and shifts in the data visually and easily. - Google Data Studio Reports are highly customizable and allow you to drill into your data from different angles. - Use reporting tools built into platforms like GA4, Google Ads, or Triple Whale. These platforms have many reporting capabilities that help you visualize your data. Numbers are boring by themselves! Visualize data to paint that picture!

Data analysis in marketing is very crucial in helping you grow as a brand, grow the effectiveness of your product marketing and revamping your strategy. Understanding where you went wrong, what went well and where the opportunities of growth lie in a numerical sense is very important and shouldn’t be underestimated in product strategy

A etapa mais crucial de uma análise de marketing é a interpreta??o de todos os dados disponíveis e chegar a conclus?es e insights significativos. Uma boa forma de fazer isso é utilizando ferramentas para análises estatísticas, como segmenta??o, agrupamento e previs?o de dados. A ferramenta que mais utilizei para conduzir análises e relatórios foi o Excel, devido à sua alta adaptabilidade, que permite explorar diferentes filtros e segmenta??es de dados.

It's funny; I went into marketing, because I was not a fan of math growing up. Now, my role centers around math, data analysis, and numbers. I actually have grown to really enjoy it! It's like a puzzle! The biggest pitfall I see businesses make is making decisions off of data that isn't statistically significant or worse, they make decisions off of feelings. When analyzing data, you have to ensure you are looking at it from all angles and that there is enough information to inform your decisions. Poor data analysis can cost you a lot if you're making decisions off bad data.

Think segmentation, regression, clustering, and forecasting. Don't sweat the jargon; they're tools in your marketing utility belt. These tools let you play with hypotheses, turning gut feelings into solid insights. It's like being a data-driven Sherlock Holmes no deerstalker hat needed. ?? But here's the kicker, generating recommendations. These tools don't just tell you what happened; they show you what could happen. It's like having a crystal ball for your marketing strategy. In a nutshell, embrace the numbers, wield your tools, and turn that data into gold. Here's to decoding analytics and making it work for your marketing magic!

GDPR is more powerful than the CCPA. Online data collection should not use third-party cookies else the company will face a streak of lawsuits. OneTrust is a worthwhile tool for consent management, data requests, and ensuring privacy policies aren't violated.

Privacy laws continue to become more strict to protect individuals. I think that's great, but as an advertiser, it makes our jobs harder sometimes. In light of the increasing privacy laws, I've been pushing all my clients to prioritize implementing enhanced conversions and the importance of first-party data. Upgrading to enhanced conversions may not seem like a high priority, but it really is! Privacy laws are only going to increase in how strict they are, so it's important to ensure you have the visibility you need as an advertiser in this new environment.

If you don't have quality data, you are driving your business blind. Every decision you make should be based on sound data. How do you do that? - Ensure your tracking is accurate - Set up tracking tools to help provide different reports and data views - Check in on your tracking regularly to ensure there are no issues that have come up

1. Tableau's Data Prep Magic During my time at "EcoTrends," an alarming amount of fragmented customer data almost derailed our green mission. Tableau came to the rescue and it transformed our data chaos into coherent, actionable reports, ensuring marketing strategies were built on solid ground. 2. Knime for Cleaning Clutter At "FashionForward," our trend data was a mix-and-match mess. With Knime, cleaning became less daunting. It weaved through our dataset, filtering out fashion faux pas, and left us with a trendsetting database. Great data is the bedrock of impactful marketing; keep it clean and accurate, and it'll guide you to stellar strategies.

We developed an in-house 'Data Dungeon' challenge, a playful mock-up dungeon where marketers beat 'data monsters' through learning tasks. This was implemented using our internal wiki page — imagine gaining a 'Data Decoder' badge after mastering SQL tasks! I also synced our team with a marketing chatbot, the 'Marketing Yoda' on Slack. Bots shared daily nuggets on marketing analytics, latest trends, or posed quizzes — keeping learning consistent, yet fun. Self-improvement in data skills isn't a destination, it's a journey — let's add some whimsy and wonder to it!

As a marketer, data storytelling becomes one of the most exciting parts of my job. One time I noticed that our banner ads were 90% on mobile and a lock screen app is the number one source of clicks. I quickly came up with a story in my head of one of our ads being clicked on accidently while being on some ones lock screen in their pocket, and quickly pivoted so that would not happen again. There are many examples of this that can go unnoticed and being able to read between the numbers and results and putting them together is one of the most important skills one can have in advertising.

Uma análise de marketing vai muito além das ferramentas que você utiliza. Envolve a defini??o clara de metas, objetivos e KPIs, bem como a forma como você conduz os insights extraídos dos dados e relatórios.