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You need to produce motion graphics for a client. How can you make them stand out?

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Motion graphics are dynamic visual elements that combine animation, typography, images, and sound to create engaging and informative videos. They can be used for various purposes, such as branding, marketing, education, entertainment, and storytelling. If you need to produce motion graphics for a client, you might wonder how you can make them stand out from the crowd and capture the attention of your target audience. Here are some tips to help you create impressive and effective motion graphics.

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Arootin Davtyan

Senior Motion Designer at Tapsi
David Abroche

Turn ordinary videos into extraordinary stories! | Co-Founder & Head of Production @ Viral Impact

1 Know your goal

Before you start designing and animating your motion graphics, you need to have a clear idea of what you want to achieve with them. What is the message you want to convey? Who are you trying to reach? How do you want them to feel or react? Having a specific and measurable goal will help you focus your creative process and align your motion graphics with your client's expectations and needs.

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Vijay Yadav

Patent Published | Open Source Enthusiastic | Cyber Enthusiastic| Coordinator @cyberpeacecentre | Vice President @KIET Alumni Engagement Cell | Microsoft Student Learn Ambassador | Member @TFUG Ghaziabad
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Create standout motion graphics by incorporating vibrant colors, dynamic transitions, engaging typography, and seamless integration with the client's branding. Add unique elements that align with the project's theme and objectives.

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2 Choose your style

Motion graphics can have different styles, depending on the tone, mood, and purpose of your video. For example, you can opt for a minimalist, flat, or geometric style for a professional and modern look, or a more detailed, textured, or organic style for a realistic and immersive feel. You can also experiment with different color schemes, fonts, shapes, and transitions to create contrast, harmony, and interest. Whatever style you choose, make sure it is consistent and coherent throughout your motion graphics.

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Arootin Davtyan

Senior Motion Designer at Tapsi
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When you take a look at some great motion designers, u can surely tell that they have their own style, that's when u call someone a Real artist, But don't get me wrong, style comes when it should, you can't force it in or avoid it.

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David Abroche

Turn ordinary videos into extraordinary stories! | Co-Founder & Head of Production @ Viral Impact
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Understanding the importance of style in animated graphics is crucial, but it's equally vital to consider the narrative and emotional journey you want to take your audience on. Integrating storytelling elements with your chosen aesthetic can elevate the impact and memorability of your content. Think of style not just as a visual choice but as a language that communicates your brand's personality and values. Balancing aesthetic appeal with clear messaging ensures your animated graphics resonate deeply with viewers, making your message more engaging and effective.

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3 Use plug-ins

One way to enhance your motion graphics and make them more unique and expressive is to use plug-ins. Plug-ins are software extensions that add extra features and functions to your video editing software, such as Adobe After Effects or Premiere Pro. They can help you create stunning effects, transitions, animations, and graphics that would otherwise be difficult or time-consuming to achieve. Some examples of plug-ins that can boost your motion graphics are Trapcode Particular, Element 3D, Motion V2, and Duik.

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Arootin Davtyan

Senior Motion Designer at Tapsi
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Plugins are really cool, unless they are full of bugs, full of crashes. Some plugins are essential stuff, Like i can't understand why some companies didn't localize'em.

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4 Add sound

Sound is an essential component of motion graphics, as it can amplify the impact and meaning of your visual elements. Sound can include music, voice-over, sound effects, or a combination of them. When choosing and adding sound to your motion graphics, you need to consider the following aspects: the mood and tone of your video, the pace and rhythm of your animation, the synchronization and timing of your sound and visuals, and the quality and volume of your sound.

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Arootin Davtyan

Senior Motion Designer at Tapsi
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Add Sound! But Not in after effects or blender. You should do that in another software. I use the premiere pro for finishing up, There are tons of reasons for that,

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5 Test and refine

The final step to make your motion graphics stand out is to test and refine them before delivering them to your client. Testing and refining your motion graphics involves checking for errors, glitches, inconsistencies, or improvements that you can make to your design, animation, sound, and overall quality. You can also ask for feedback from your peers, colleagues, or target audience to see how they perceive and respond to your motion graphics. By testing and refining your motion graphics, you can ensure that they meet your goal and satisfy your client.

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Arootin Davtyan

Senior Motion Designer at Tapsi
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I always finish a project as a package. I mean i don't make it step by step , First i define an overall environment, mood and time. Then i add objects , from A to Z Then i add some movement from A to Z. Then i start easing, effects , color, sound and cool stuff. I'm not sure that there are artists who don't do it like me.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You need to produce motion graphics for a client. How can you make them stand out?

1

2

3

4

5

6

1 Know your goal

2 Choose your style

3 Use plug-ins

4 Add sound

5 Test and refine

6 Here’s what else to consider

Video Production

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You need to produce motion graphics for a client. How can you make them stand out?

1

2

3

4

5

6

1 Know your goal

2 Choose your style

3 Use plug-ins

4 Add sound

5 Test and refine

6 Here’s what else to consider

Video Production

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