Data drives decisions . Period . The moment we choose to recognize this tenet a lot of business scenarios become much easier . But what kind of data is required in product marketing : - Consumer behavior : What are the triggers & barriers to drive purchase decisions , who takes those decisions and when ? - Product feedback : Rapid and authentic feedback influence product roadmaps and shapes Go-To-Market Efforts - Competitor Information : Keeping tabs on the competition helps take a proactive strategy when it comes to combating shifting market dynamics - Industry research : Trends that shape the technology must always kept in focus and be made a part of enablement for product management and sales teams

Making quick product marketing decisions starts with choosing reliable, actionable data sources. Begin by identifying platforms that provide real-time insights, like website analytics or campaign performance dashboards, to understand what’s working at the moment. Complement these with historical data to ensure patterns align with long-term trends, adding depth to your decision-making. Don’t overlook customer feedback, it offers immediate, qualitative insights to uncover why certain trends are emerging. Combining these sources creates a balanced view, allowing for swift yet informed decisions. Filtering data effectively is about blending speed with context to drive impactful marketing strategies.

Example: If you’re deciding on a new campaign’s target audience: Pull customer behavior data from your CRM. Analyze website traffic patterns from Google Analytics. Study competitor campaigns using a market intelligence tool. Use a social listening tool to gauge audience sentiment on similar campaigns. By focusing on data sources that are relevant, credible, and timely, you can make well-informed product marketing decisions quickly and effectively.

Desde mi experiencia como gerente de marketing y de ventas las decisiones deben ser oportunas e inmediatas, sobretodo por la aceleración de la informacion y la necesidades del cliente de tener su producto cuanto antes. Las fuentes de datos mas normales que se toman hoy en gran medida son de plataformas como google analitycs, meta, y demás, pero no podemos descuidar las VOC, la voz del consumidor, su opinión es muy valiosa, e incluso la de los no clientes, entendiendo de porque no nos eligen, o porque se quedan en la "zona de confort" y no se arriesgan a otro producto. Tal vez escondinda en una "fidelización" por el cual es mejor viejo conocido que nuevo por conocer.