You need to inform long-term donors about organizational changes. How can you effectively get their support?
Transparency is key when informing long-term donors about organizational shifts. To retain their trust and support, consider these strategies:
- Craft personalized updates that reflect each donor's impact on your mission.
- Schedule one-on-one conversations to address concerns and gather feedback.
- Provide clear timelines and outcomes, reassuring donors of the organization's direction.
How do you keep donors engaged during times of change?
You need to inform long-term donors about organizational changes. How can you effectively get their support?
Transparency is key when informing long-term donors about organizational shifts. To retain their trust and support, consider these strategies:
- Craft personalized updates that reflect each donor's impact on your mission.
- Schedule one-on-one conversations to address concerns and gather feedback.
- Provide clear timelines and outcomes, reassuring donors of the organization's direction.
How do you keep donors engaged during times of change?
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Keeping donors engaged during times of change starts with open, honest communication. I focus on crafting personalized updates that show each donor how their contributions have made a difference, helping them feel connected to the mission. One-on-one conversations are also key, as they allow me to address any concerns directly and show that their input matters. Clear timelines and outlining expected outcomes help reassure donors that the organization is moving forward with a strong plan.
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Change happens; donors know this. What is key is to engage donors in the change by ensuring alignment with your organizational mission and an understanding of the vision behind the change through open communication. Include details on why the change is happening, what does/might it mean for them and how will you continue the strong partnership that already exists.
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Um produto que sempre costumo usar para a comunica??o com financiadores é a newsletter. Eu gosto porque é um canal de diálogo que pratico, que pode ter uma linguagem direcionada e com uma curadoria de informa??es que interesse a este público.
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A palavra chave da rela??o com doadores é CONFIAN?A. Para mantenedores e doadores importantes, as mudan?as organizacionais relevantes devem ser comunicadas até mesmo antes de serem concretizadas. Os mantenedores devem participar n?o somente doando recurso, mas contribuindo e participando da obra social com envolvimento.
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Acredito que doadores de longo prazo merecem uma comunica??o mais dirigida, personalizada. Um bom papo, para explicar as mudan?as e oferecer a oportunidade de colabora??o com perspectivas, manter um canal de comunica??o aberto e dar retorno sobre pontos que demandem maior esclarecimento s?o a??es que ajudam a manter os doadores engajados.
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