You need to improve your Outside Sales team’s performance. What are the top-rated sales analytics tools?

1 What are sales analytics tools?

Sales analytics tools are software applications that help you measure and improve your sales processes, outcomes, and strategies. They can integrate with your CRM, email, calendar, phone, and other sources of sales data and generate reports, dashboards, charts, and graphs that show you key metrics and trends. Sales analytics tools can also help you identify patterns, opportunities, risks, and best practices in your sales cycle and provide recommendations for optimization. With sales analytics tools, you can make data-driven decisions and align your sales goals with your business objectives.

2 Why do you need sales analytics tools for outside sales?

Outside sales is distinct from inside sales in many aspects. For example, outside sales reps spend more time on the field, meeting prospects and customers face-to-face, traveling across territories, and managing intricate deals. They must also contend with more competition, difficulties, and uncertainties in their sales environment. Therefore, they require sales analytics tools that can assist them in planning and prioritizing their daily tasks, routes, and meetings; tracking and updating their pipeline, deals, and activities while on the move; communicating and collaborating with their managers and peers; accessing and sharing pertinent information and documents with prospects and customers; obtaining feedback and coaching from their managers; evaluating and improving their sales skills and behaviors; staying motivated and engaged with their goals and incentives.

3 What are the features of sales analytics tools for outside sales?

Sales analytics tools for outside sales should be mobile-friendly and accessible on any device, especially smartphones and tablets, with support for offline mode. They should also integrate with your CRM system and update records automatically. Data visualization should be clear and interactive, such as charts, graphs, maps, and scorecards. Advanced analytics should be customizable, such as predictive, prescriptive, comparative, and descriptive. Data quality should be ensured to be accurate, complete, consistent, and reliable. Data security should protect your sales data from unauthorized access, modification, or loss. Automating data collection, processing, and reporting tasks can save time and effort. Generating actionable insights and suggestions for your sales strategy can help improve tactics. Lastly, data alerts should notify you of any changes or anomalies in your sales data so that you can take action.

4 What are the benefits of sales analytics tools for outside sales?

Sales analytics tools for outside sales can bring numerous benefits, such as improved sales performance, enhanced productivity, and increased sales intelligence. Furthermore, these tools can help to empower sales reps with the right data and guidance to succeed in their roles. Moreover, they can help align the sales organization with its vision, mission, and values while fostering a data-driven culture.

5 What are the top-rated sales analytics tools for outside sales?

There are many sales analytics tools available to choose from, but not all of them are suitable for outside sales. Badger Maps is a route planning and optimization tool that helps you plan trips, find the best routes, and visit more customers in less time. It integrates with your CRM and provides data visualization and analysis on a map. Gong is a conversation intelligence tool that records, transcribes, and analyzes your sales calls and meetings. It also provides feedback and coaching on your sales skills and techniques. SalesLoft is a sales engagement platform that manages your sales cadence, automates outreach, and personalizes communication. It also tracks and measures your sales activities and outcomes to help you optimize your process. Clari is a revenue operations platform that forecasts sales revenue, manages pipelines, aligns strategies, and uses AI to provide predictive and prescriptive analytics and insights for performance. Tableau is a business intelligence and analytics platform that creates stunning dashboards and reports with your data. It supports advanced analytics such as geospatial, statistical, and scenario analysis to discover new opportunities and trends.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?