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You need to find new clients in Workforce Management. How can you use your professional network to do it?

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If you are a workforce management (WFM) consultant or service provider, you know how important it is to find new clients and grow your business. But how can you do that without spending a fortune on marketing or cold calling? One of the most effective ways is to use your professional network to generate referrals, leads, and opportunities. In this article, you will learn how to leverage your existing contacts, expand your reach, and build trust with potential clients in WFM.

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Prakash Singh

1 Identify your target market

Before you start reaching out to your network, you need to have a clear idea of who your ideal clients are and what problems you can solve for them. WFM is a broad field that covers areas such as scheduling, forecasting, staffing, performance, analytics, and compliance. Depending on your expertise and niche, you may want to focus on specific industries, sectors, or functions. For example, you may specialize in WFM for healthcare, retail, or call centers. Once you have defined your target market, you can create a list of criteria to qualify your prospects and prioritize your efforts.

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Ashiq Miandad

Assistant Vice President - HRBP at MUFG | Levi Strauss & Co | Infosys Ltd
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To secure new clients in Workforce Management from an HR standpoint, leverage your professional network strategically. Identify key contacts within your network who may have relevant connections or insights in the industry. Engage in networking events, conferences, and online forums to expand your reach. Utilize platforms like LinkedIn to showcase your expertise, share industry insights, and connect with potential clients. Foster relationships by offering valuable information, collaborating on projects, and staying informed about industry trends. By actively participating in your professional network, you can enhance your visibility, credibility, and ultimately attract new clients in Workforce Management.

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2 Connect with your existing contacts

The next step is to review your current network and identify the people who can help you find new clients in WFM. These could be former colleagues, clients, or partners who work in or have connections to your target market. You can also look for people who have complementary skills or services that could benefit from your WFM solutions. For example, you may partner with a payroll or HR software provider who can refer you to their clients. The key is to reconnect with your contacts in a genuine and helpful way, not just to pitch your services. You can send them a personalized message, share some valuable content, or offer to help them with a challenge they are facing.

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3 Expand your network strategically

While your existing contacts are a great source of referrals and leads, you also need to grow your network and reach new audiences. One of the best ways to do that is to join and participate in relevant online and offline communities where your potential clients hang out. These could be industry associations, trade shows, webinars, podcasts, blogs, forums, or social media groups. The goal is to establish yourself as an authority and a resource in WFM, not to spam or sell your services. You can do that by sharing your insights, answering questions, providing feedback, and engaging in conversations.

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4 Build trust and credibility

The final step is to convert your network contacts into clients by building trust and credibility. This means showing them how you can add value to their WFM goals and challenges, and why they should choose you over your competitors. You can do that by creating and sharing relevant and useful content, such as case studies, testimonials, white papers, or webinars. You can also offer free consultations, assessments, or demos to showcase your WFM solutions and how they can benefit your prospects. The key is to follow up consistently and nurture your relationships until they are ready to buy.

Using your professional network is one of the most effective and cost-efficient ways to find new clients in WFM. By following these steps, you can leverage your existing contacts, expand your reach, and build trust with potential clients in WFM.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Prakash Singh
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Stay active and engaged with your professional network by regularly communicating with contacts, sharing updates about your services, and seeking opportunities for collaboration and partnership. Leverage your existing client base and professional contacts to seek referrals. Request referrals from satisfied clients and ask your professional network to introduce you to potential clients who may benefit from your workforce management services. Another important step is to participate in networking events organized by professional associations, chambers of commerce, and business groups in your area.

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You need to find new clients in Workforce Management. How can you use your professional network to do it?

1

2

3

4

5

1 Identify your target market

2 Connect with your existing contacts

3 Expand your network strategically

4 Build trust and credibility

5 Here’s what else to consider

Workforce Management

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You need to find new clients in Workforce Management. How can you use your professional network to do it?

1

2

3

4

5

1 Identify your target market

2 Connect with your existing contacts

3 Expand your network strategically

4 Build trust and credibility

5 Here’s what else to consider

Workforce Management

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