You need to create a press release. What are the best tools for the job?

The best tools for writing a press release are surprisingly simple and these 7 tips have worked for my clients. 1. create a relationship with the journalists who are writing about your topic. One-day-stands don't work. 2. What's your story? What's newsworthy about your story? 3. Deliver 2-3 short talking/writing points. 4. Provide 1-2 key takeaways 5. Have a Call to Action 6. Provide original/interesting images 7. Be persistent. Your story might not be just what they are looking for today..but it might be next week, next month.

Based on my experience, choosing a relevant template is one of the best tools for creating a press release. Select a template that fits the tone, style, and purpose of your announcement. Customize it to include essential details such as the who, what, when, where, and why. Ensure a compelling headline and clear, concise language. Templates from platforms like HubSpot or Press Advantage can guide you effectively. This strategic approach streamlines the press release creation process, maintaining consistency and professionalism in the dynamic landscape of public relations.

As an ex-journalist now in PR, I've learned the power of staying ahead of trends and building strong media relationships. I guess it's all about tapping into the pulse of the industry. I usually lean on Exploding Topics to catch emerging trends before they're mainstream and use Telum Media to connect directly with journalists who are as eager for fresh stories as I am. Meltwater could sometimes be my go-to for tracking how my stories perform and understanding the broader conversation. It's a game of insight and connection, really.

It’s not so much a tool but a degree of emotional intelligence is needed. You should have the ability to put yourself in a journalist’s shoes, look at what they’ve written before and ask yourself, why would they cover this? It’s your job to make your news fit into the kind of content a publication regularly runs. In terms of tools, media databases can be fantastic for researching who’s written on relevant subjects and helping tailor your pitch. As for AI, use it wisely, such as for generating headline alternatives or summarising long reports – don’t rely on it to write your press releases for you. Final advice would be to use the ‘Read Aloud’ function on Word for proofing and also ensure you have strong, hi-res imagery.

While many focus on software tools, effective press release creation also requires strong interpersonal skills. Building relationships with journalists and understanding their needs can be just as crucial as utilizing tools like PR distribution tools like - PR Newswire or Business Wire, media monitoring services such as Meltwater or Cision, and content management systems like WordPress or HubSpot for publishing and tracking engagement. Balancing technology with personal connections ensures maximum impact.

Absolutely agree! Journalists are inundated with press releases. So, it's essential to have a strong and attention-grabbing headline in order to have any chance of being noticed. I often let ChatGPT support me and generate alternatives to my own headline. To do this, I first define the main topic of the press release. Then I specify the most important keywords that should be included in the headline. And finally, ChatGPT needs information to understand what tone and style the headline should have: information about the company, the target audience, and the general context of the press release. Even if you don't get the perfect headline, ChatGPT's suggestions often offer good ideas for improving your own headline with human intelligence. ;)

But never put marketing in the headline. Because journalists want nothing less than to be free assistants for hidden PR. Put yourself in the journalist's shoes: he needs to know in 5 seconds that he could make something out of this story. And "XY has a new product, now in red" is not really a journalistic story. What really counts is the news content: is it really new, has it never been seen before, does it perhaps even have an economic/social impact? If so, you will find an open ear in every media newsroom.

A great headline will help your story stand out. It can’t be mundane and avoid jargon. Just make it clear what the press release is about and why it relates to the editor and their readers.

Podemos decir que tirar de IA sería lo sencillo, o incluso, crear titulares tipo "click ball", pero eso es pan para hoy y hambre para ma?ana. Degradará tu marca y arruinará tu comunicación

O gerador de títulos pode ser útil, mas o bom título sempre vem da relevancia de uma notícia forte. Eu jamais usaria um gerador. Profissionais com experiência n?o precisam dessa muleta.

As a former journalist, I can attest that adding videos, audio and/or images to a press release, tells a much more complete story. It also enables the release to effectively reach out to a much larger audience. With times changing in terms of technology and attention spans being shorter, a captivating piece of content shared in the form of multimedia, can evoke more emotion and stay entrenched in minds much longer.

Sem dúvida, se houver elementos como vídeos curtos que resumam a notícia, isso fortalece a base textual do comunicado. Cada caso é um caso. Infográficos auxiliam muito em assuntos de difícil compreens?o, principalmente nos tempos de hoje, em que as reda??es est?o enxutas e a absor??o e o tratamento da notícia que se quer divulgar têm que ser rápidos.

Depende y mucho del producto, el medio y el target. En ocasiones no podemos a?adir elementos multimedia o muy sofisticados si utilizamos plataformas de terceros, como revistas digitales. Es una buena opción si lo hacemos sobre nuestros perfiles de empresa en redes como Linkedin

Muito bem colocado pelo Lucas Tavares, atualmente é preciso bem mais do que apenas um texto - embora este seja a base de tudo. Disponibilizar o mesmo conteúdo adequado a toda e qualquer mídia ou canal de distribui??o é um diferencial estratégico para a exposi??o da mensagem e da marca.

Além de enviar conteúdos próprios - vídeos, fotos, infográficos, é possível recomendar materiais de entidades e associa??es e, inclusive, sugeri-los como fonte adicional à pauta.

While online proofreading tools are helpful and efficient, they come with risks. For example, Grammarly stores the text you write on their servers, even after you delete it. An in-house proofreader or contractor under NDA is the safest way to proofread highly sensitive or embargoed news.

Es FUNDAMENTAL ser cuidadoso en este punto. Un documento que debe ser rigurosamente revisado, pierde fuerza solo por la falta de un tilde ?Ojo ahí!

Such tools are certainly useful. Personally, I use Grammarly, and sometimes I also ask ChatGPT to check grammar. However, it's much more reliable to double-check with the team and ask a colleague for a fresh look. Automated tools are not always capable of detecting subtle nuances, like typos in the names of companies, products, or speakers.

To ensure the accuracy and clarity of your work, it's recommended to proofread it in various formats. By doing so, you can detect any errors or inconsistencies that may have been missed initially, and ensure that your message comes across as intended. Moreover, proofreading in different formats can help you identify potential translation issues, such as formatting problems or cultural nuances, that may affect the quality and effectiveness of your communication. Therefore, it's always a good idea to check your work in different contexts, such as print, digital, or spoken form, before sharing it with others.

Ce point est essentiel ! Une mauvaise grammaire, impact Ce point est essentiel ! Une mauvaise grammaire impacte directement l'image de l'entreprise et dessert l'objet du communiqué. Pour éviter cela, on peut : se faire relire : ce qui permet d'avoir un autre point de vue ou utiliser des outils en ligne afin d'éviter les coquilles.

Of course, there are many tools to distribute your press releases quickly and easily, like PR Newswire or Cision. However, some of these distribution services can turn into a form of lazy media relations. Or, as we call it, the "spray and pray" approach. If you use these tools, be highly selective with whom you send the release. First, research the journalists and what they cover, and only distribute the press release to those relevant individuals. Instead of using those tools, the much more successful approach is to target the top 20 or so publications that reach your audience, build relationships with those reporters and editors, and pitch them solid and relevant news stories that will get covered.

A grammar and spell check in a press release is paramount. An impeccable language underscores professionalism, establishing the credibility of the sender and fostering trust with the audience. Errors in grammar and spelling can detract from the intended message, causing confusion and diminishing the overall impact of the communication. A well-crafted and error-free press release reflects attention to detail, reinforcing the seriousness of the information being conveyed. Furthermore, an error-free document distinguishes itself, ensuring that the audience focuses on the substance of the message rather than being distracted by linguistic mistakes. It also maximizes the effectiveness of the communication by delivering a clear narrative.

Yo soy comercial del sector, y he tenido la oportunidad de conocer como trabajan muchas empresas de distintas industrias a la hora de crear y enviar sus notas de prensa. El error más común que he visto es el no segmentar cuidadosamente a la red de contactos de periodistas. Enviar en masa una comunicación no asegura más cobertura. Es muy importante fomentar las relaciones con los periodistas por distintas vias de comunicacion y al fomentar no me refiero a spamear. Asegurarte de enviarle una sola vez la comunicacion (no 5 veces porque su contacto este en 5 listas diferentes), entender de que escribe y porque lo que le envias es relevante para el. Hace que te posiciones ante ellos como un profesional que comparte información privilegiada.

Los sistemas de distribución automática de notas de prensa suele aportar poco valor a la marca, más allá del posicionamiento SEO. Es un sistema que se ha generalizado, pero creo que no es lo que se debe entregar cuando se hace un buen trabajo de comunicación. Una buena labor de gabinete pasa por enviar noticias que realmente deben ser consideradas como tal y entran orgánicamente en los medios target de interés tanto para la marca como para sus lectores.

Hold on! Before you distribute your press release to a million recipients, think about whether it would be possible to give this information exclusively to one medium in advance. It is attractive for the media to have scoops at their disposal, but at the same time they have less and less time for their own research. That's why this is a good option for both sides. But, of course, you also have to be as sure as possible that this medium will publish the story in a big way. At the same time, this approach also harbours risks, as it naturally annoys everyone else. A middle way could be: Give it to media professionals in advance who are really familiar with the topic and can shed light on it in a well-founded way.

Consider NOT distributing a press release. Add it to your website for reference but outreach should be personal and succinct.

Prior to writing a release, consider whether a press release is the most valuable way to disseminate your information. Even information that is material and must be made public, it can still be communicated in other ways. If you choose to move forward with a press release, ensure it is part of an integrated communications plan that includes social media, media relations, website content, etc.

You shouldn’t. The chances of you having an actual newsworthy story are slim to none ?? Instead, consider whether your “story pitch” or “release” impacts anyone for better or worse? Will it change people’s lives, does it solve a global or community problem!? Is there new info/research/stats that could changemake or shift a society? No? You’re selling a product or launching a service? Then work on your content marketing (don’t pitch media). If you think you have a worthy feature about a person, place or thing/story on how a product or business came to be? Then niche pitch directly to reporters. None of the above? but you or your client is an expert/thought leader, then pitch talking head/pundit concepts to podcasts & editorial.

It is important to use your established relationships as you cultivate a distribution list. Be sure the people you’re sending the release to are still working in the organization. Avoid sending news releases that say, “Dear News Reader…” It’s also helpful to resist sending the release to five people in the same newsroom, instead send it to the assignment desk or managing editor.

A v v v wise PR colleague taught me a valuable lesson- what is the headline you’d want the press release to elicit from the WSJ, NYT, LA Times (insert coveted publication) and build your release thinking about that goal. Oh, and kickass quotes!