You need to create an explainer video for your presentation. How can you do it with ease?

2 Write your script

The next step is to write your script, which is the backbone of your explainer video. Your script should be concise, clear, and compelling. It should follow a basic structure such as grabbing your audience's attention with a catchy question, statistic, or problem; introducing your main idea, product, or service as the solution to the problem; explaining how your solution can benefit your audience and solve their pain points; and telling them what you want them to do next. The length of the script should be no longer than 90 seconds, which is the optimal length for an explainer video. To ensure you’re staying within that limit, you can use tools like WordCounter or Readable to check your word count and readability.

3 Record your voiceover

The third step is to record your voiceover, which is the narration of your script. Your voiceover should be clear, confident, and conversational. It should match your tone and style, and convey your personality and emotion. You can use a professional microphone or a smartphone to record your voiceover, but make sure you have a quiet and soundproof environment. You can also use tools like Audacity or GarageBand to edit your audio and remove any background noise or mistakes.

4 Create your visuals

The fourth step is to create your visuals, which are the images, graphics, or animations that accompany your voiceover. Your visuals should be relevant, consistent, and appealing. They should support your message and enhance your story, not distract or confuse your audience. You can use tools like Canva, Powtoon, or Loom to create your visuals, depending on your format and budget. You can also use stock images, videos, or icons from sites like Pixabay, Pexels, or Flaticon, but make sure you have the proper license and attribution.

5 Edit your video

The final step is to edit your video, which is the process of putting your voiceover and visuals together. Your video should be smooth, coherent, and engaging. It should have a logical flow, a balanced pace, and a clear focus. You can use tools like iMovie, Filmora, or Camtasia to edit your video, depending on your format and budget. You can also add some transitions, effects, or music to spice up your video, but make sure they are appropriate and not overpowering.

Congratulations, you have created an explainer video for your presentation. Now you can upload it to your preferred platform, such as YouTube, Vimeo, or Wistia, and share it with your audience. You can also embed it in your slides, website, or email, and use it as a powerful tool to communicate your message and persuade your audience.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?