You need to conduct a customer survey. What’s the best tool for the job?

1 Survey design

The first thing you need to think about is how you want to design your survey. What kind of questions do you want to ask, and how do you want to format them? Do you need multiple choice, rating scales, open-ended, or other types of questions? Do you want to use logic and branching to customize the survey flow based on the responses? Do you want to add images, videos, or other media to your survey? The tool you choose should offer you enough flexibility and functionality to create a survey that matches your vision and purpose.

2 Survey distribution

The next thing you need to consider is how you want to distribute your survey. How do you want to reach your target audience, and how do you want them to access your survey? Do you want to send your survey via email, SMS, social media, or other channels? Do you want to embed your survey on your website, app, or other platforms? Do you want to generate a QR code, a link, or a code for your survey? The tool you choose should enable you to deliver your survey through the most convenient and effective methods for your customers.

3 Survey analysis

The last thing you need to look at is how you want to analyze your survey results. How do you want to view and interpret your data, and how do you want to share it with others? Do you want to use graphs, charts, tables, or other visualizations to display your data? Do you want to filter, segment, or cross-tab your data by different variables or criteria? Do you want to export, download, or integrate your data with other tools or systems? The tool you choose should provide you with enough options and features to make sense of your data and communicate it clearly.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?